CV

Established own Internet Marketing and Google adwords; Organic Search Engine Optimisation (SEO) and Copywriting business. Develop online Sales and marketing strategy and campaigns for information marketers’ and small businesses. I have been trained by arguably the UK's leading online copywriter whose own fees range from Ł5000-Ł25000 for a sales letter to marketing campaigns.

Team Manager: Keypoint IMS: June 2005-July 2007

Pensions Mis-selling and Lead Generation: Developed and led the business unit for the largest complaint handling company in the UK. Leading strategy and process development of pension complaints, marketing, implementation and chargeable lead generation for financial advice

Abbey National: August 1996-March 2004

Branch Manager and Client Manager: Exceeded business targets, taking two branches from lower to top quartile of 12 branches in 6 months of appointment. Responsible for quality sales of advisers, client satisfaction, compliance of two branches and advising clients on portfolio planning.

National& Provincial Building Society: December 1994-August 1996 (merged with Abbey National)

Financial Planning advisor: A dual role involving:
(a) Supervision of all regulated sales activities across three branches, supervising 3 branch managers, 6 financial advisers and managing sales campaigns. Regarded as industry expert and point of reference
(b) Supported branch based advisers; advising clients on more sophisticated financial solutions.

Professional Qualifications

Financial Planning Certificate (FPC)
Certificate in Mortgage Advice and Practice (CeMap)

Education

(Sep 1984 to Jul 1988)

Salford University

BSc (Hons) Biological and Biochemical Sciences

Personal Development

Perfromance Development Group; Advanced Management Development Program
Advanced Copywriting School: Orange Beetle ( Leading UK copywriter)
Google adwords specialist in Search Engine Optimisation (SEO): Pay per click (PPC), Pay per thousand impressions PPM.
Viral Marketing specialist; Implementing Google approved solutions to maximise presence, return on Investment (ROI) and minimise cost.