Freelance Creative Director Warminster, Wiltshire, UK
I work for a wide range of companies producing branding, brochures, literature, direct mail, packaging & other marketing material delivering intelligent design proposals that increase brand awareness.
| Rating: | Unrated (New) |
| Hourly Rate: | £40.00 |
| Available From: | Now | Seller ID: | 295028 |
CV
A very experienced designer/marketing consultant, with experience of all phases of the project lifecycle.
I have worked for large consultancies and also on the client side producing branding, brochures, literature, direct mail, packaging and websites for a wide range of business sectors.
I offer an agency style approach from a small business delivering intelligent design proposals. I get to know my clients and understand their businesses first and then produce effective solutions that will improve their brand awareness and ultimately increase sales!
Employment History
(May 2001 & ongoing)
Creative Director
WarminsterResponsible for providing design, marketing & project management services
Successfully established a consultancy & a portfolio of prestigious client accounts
Worked closely with clients to understand requirements & recommend solutions
Prepared proposals & business plans detailing solution, benefits, costs & ROI
Created branding strategies to increase market share opportunities for clients
Devised initiatives to develop corporate identities in competitive market sectors
Evaluated traditional & new media concepts to raise client’s profile & position
Drove development & implementation of intensive market research programmes
Developed innovative branded retail point of sale & direct marketing collateral
Consistently strengthened client relationships, resulting in additional business
Delivered measurable results, contributing significantly to the client’s success
Clients included Mothercare, Sainsbury’s Mobile, Maidenhead Aquatics, Key Talent Partners, Information Drivers, Roche Consumer Health, EACTS, Carnopy, H.Samuel & Ernest Jones
(Jan 2000 to Feb 2001)
Creative Director
TwickenhamResponsible for all aspects of day-to-day operational management activities
Appointed to establish & manage a new branding & design department
In addition, provided top-level creative design consultancy to key accounts
Selected & managed a team of 15 highly focused client-facing consultants
Handled training, performance appraisals & career development initiatives
Developed marketing collateral to promote the department service offerings
Introduced standards for creativity & efficiency, ensuring delivery of best practice
Prepared & delivered client presentations to secure business at a senior level
Handled multiple, concurrent, full-cycle creative development programmes
Created marketing initiatives to raise client profiles within the on-line community
Acted as key interface for the prototyping phase for all major programmes
Clients included Acequote (B2B web-site), Comstor (B2B extranet),
SmithKline Beecham (Intranet) & Cassium, (web site, branding & marketing collateral)
(1998 to 1999)
OPERATIONS DIRECTOR
Holmes & Marchant New Media, London· Responsible for operational management, creative design & production activities
· Provided guidance for the effective delivery of creative new media programmes
· Worked closely with senior level clients to identify needs & recommend solutions
· On occasions, worked as an integral part of the clients’ marketing department
· Handled project definition, planning, implementation, design & development
· Prepared detailed proposals, pricing structures & new business presentations
· Created business plans & strategies, monitoring results against set objectives
· Delivered creative direction to ensure achievement of client requirements
· Successfully created a CD-ROM marketing tool for the prestigious Lotus client
· Creative input for the publishing of an on-line annual report for Nationwide
· Delivered branded web sites user friendly tools for PWAHR & Meyer International
(1992 to 1998)
DESIGN / IT DIRECTOR
Holmes & Marchant International, Marlow· Responsible for all aspects of design consultancy & programme management
· Appointed to manage a range of creative design & brand identity programmes
· Developed in-house design & production facilities for optimum performance
· Spearheaded global brand development, implementation & design guidelines
· Developed & managed budgets for the internal IT infrastructure & systems
· Initiated & managed complex IT infrastructure upgrade & replacement projects
· Provided high-level creative input for multiple client-facing branding initiatives
· Formulated plans & strategies for the effective delivery of client solutions
· Clients included Domestos & European products, Sanatogen, Carlsberg Export, Borkum Riff Tobacco, Fazer Confectionery, CIS & Rank Xerox
Professional Qualifications
BA (Hons) degree in Graphic Design
· Various in-house & external training programmes
· Fully conversant on most leading software packages & design applications
Education
(Sep 1978 to Jun 1981)
Coventry (Lanchester) Polytechnic
BA (Hons) 2.1 in Graphic Design
Categories & Skills
Marketing/Advertising/PR
Categories
Skills
- Advertisement (Design)
- B2B
- B2C
- Brochures
- Desktop Publishing (Design)
- External Communications
- Internal Communications
- Merchandising
- Off Line (Design)
- On Line (Design)
- Point of Sale Material
- Posters (Design)
- Presentation Delivery
- Presentation Preparation
- Promotional Material (Design)
- Slides
- Studio Management (Design)
Media & Creative
Categories
Skills
- Annual Reports
- Billboards/Signs (Design)
- Brochures
- Catalogues
- Commercial Design (Design)
- Graphic Design
- Logos/Stationery (Design)
- Magazines
- Packaging
- Page & Book Layout
- Presentation Design (Design)
- Promotional Material
- Web Sites

