Job dimensions: 120m sales; £40m EBITDA ; 6 people

• Initially brought in by AHG (parent company) to spearhead re-branding of Village Hotels, to create a meaningful strategic plan, accelerate growth potential and dramatically drive brand awareness. All achieved.
• Dec 2007, moved across by AHG, to re-position DeVere 5* hotels and Searcys (5* caterers at the Gherkin, Royal Opera House, Portait Gallery, etc)
o Successfully re-branded & re-positioned all 3 brands
o including successfully launching 3 new websites &
o raising the bar in Marketing standards
o in turn attracting new customers (+8%) & converting more sales (+12%).

Job dimensions: • 13 people; • £81m sales; • £8m spend
• Chair RHM Marketing Council & work with 3 Divisional Marketing Directors to improve the capability of the Marketing teams across RHM Group.
• Key member of the Mergers & Acquisition team leading to merger with Premier Foods
• Interim Director for Bisto business

Job Dimensions: Board Director with Full P&L responsibility; • 20 people; • £72m sales; • £17m spend; •£26m EBIT

Brought in by CEO to step change growth in key business unit struggling to accelerate penetration & AWOP in tough grocery market and develop strong brand equity base.

• Initiated a radical strategic change to brand communication models resulting in highest ever sales growth (+10%) and established ownable territory for brands
• Initiated new process management & upgraded quality of Marketing personnel to generate faster & more profitable New Product Development
• Key role as member of HP Foods Board in the sale of the company to Heinz from Danone for 12.5 x EBIT

Various roles:
Head of Innovation/Marketing Manager – Nescafé 2002-2004

Promoted to head expanded Innovation team and established core team expertise & processes in order to rapidly accelerate growth of NPD for priority brand.

• Developed 3 year divisional Strategic Plan & Innovation Framework which generated + £8.5m revenue over 2 years
• Re-aligned ‘core’ thinking around key drive brand and filled NPD pipeline

Commercial Manager - Nescafé 2000-2002

Appointed to create a new marketing project team and bring focus to an exciting new initiative before selling idea to a global joint-venture partner.

• Rapidly designed and built a project team of 16 within 3 weeks
• Used Empowering Leadership style to develop personnel and business resulting in establishment of £1/2 billion category
• Led transition to joint venture with Beverage Partners Worldwide

Marketing Manager – Nescafé Ultra Premium Range 1999-2000

Promoted with remit to turn around the performance of a brand in long term decline

• Successfully grew Nescafé Ultra Premium coffee range +26% yoy sales & +14% profit growth through solid business planning with clear priorities
• Developed ‘Partners Blend’ an ownable answer to Fair Trade criticisms

Senior Brand Manager – Nescafé Cappuccino 1998-1999

Chosen to lead pan-European project with belief and passion and bring clarity to the commercial mix

• Re-launched Nescafé Cappuccino with unique product proposition & successful new advertising generating +64% sales yoy
• Increased Youth consumption & penetration +1.5% via sponsoring “Friends”