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Printer friendly ]Freelance Press Officer and PR advisor London, UK
PR professional with strong media handling skills and experience in issue, crisis, corporate and stakeholder communication. Planned and developed media strategies, communication campaigns and events.
| Rating: | Unrated (New) |
| Hourly Rate: | £26.67 |
| Available From: | Now | Seller ID: | 294726 |
 : Hourly rate shown includes a discount of 20% for registered charities. |
CV | 
SkillsCV
As a public relations professional and senior press officer for over six years, I was responsible for the delivery of an extensive set of PR duties in a major organisation. I have had many opportunities to promote policies, worked with a variety of media, liaised with opinion leaders and other influencers, ensured organisations visibility in all the key media, as well as attended specialist training to increase my PR knowledge and media handling.
I was the spokesperson and advisor to the Mayor of Amsterdam, senior politicians and head of communication on: sensitive issues, policies, representative activities and press events. Lead and coached multiple departmental communication teams. Liaised with opinion leaders and worked closely with representatives from a multiple of ethnic backgrounds. Arranged and prepared interviews wrote press releases, blogs and placed articles with the press and trade publications. Planned and developed media strategies, national and international publicity events. Organised communication campaigns on social awareness, corporate responsibility and city marketing.
Other duties included: Responding to the media with sensitivity towards public concerns. Liaising with international media on significant Amsterdam news & events. Managing the crisis communication around health and environmental incidents. Working closely with health and emergency services.
Representing the Mayor and Aldermen on all issues. Responded to the media, as appropriate, in consultation with staff, members of the government, partner bodies and external organisations.
Managing the City’s internal and external communications on public order, safety, security, major public events and Aldermen’s budgets. Gave guidance to all staff on the preparation, development and implementation of policies or plans relevant to each portfolio.
Employment History
(Oct 2001 to Dec 2007)
Press Officer and PR advisor
Amsterdam, the NetherlandsSuccessfully handled the PR of 7 politicians over a 6 year period. Quickly adapted to new policies, issues and priorities using excellent interpersonal skills to rapidly build working relationships with media, stakeholders and officials at all levels and speedily grasped the content of their budgets.
Provided strategic specialist PR support and advice on corporate social responsibility in relation to promoting vocational training for young people from disadvantaged backgrounds. Assessed needs of targeted companies and generated media attention to enlarge the future participation by companies in training for young people.
Developed and supported the internal and external communication around the disputed closure of fire departments in Amsterdam. Quickly responded to news coverage, media and public queries all of which reduced public concerns.
Instigated a newspaper investigation on the hospitality of Amsterdammers to launch the Press and Promotional activities for the City of Amsterdam’s marketing campaign Research and launch generated a high level of positive news coverage and social awareness.
Advised politicians on and arranged press statements, media events, public demonstrations and discussion meetings to diminish ethnic tensions in the city of Amsterdam. Worked closely with representatives from a multiple of ethnic backgrounds.
Managed the crisis communication around environmental and health incidents on a regional level, liaised with the national crisis coordination center and all emergency services.
Developed the communication strategy to promote ethnic and homosexuality tolerance programs within schools; persuaded schools to implement the programs.
(Jan 1999 to Sep 2001)
Marketing and PR advisor
Amsterdam, the NetherlandsManaging marketing and PR activities. Developing the marketing strategy for the company, direct mail / email campaigns, instructional materials/brochures and company website.
(Sep 1997 to Sep 2001)
International Business Advertisement Manager
Online and Print Media Classified Company Via Via , Amsterdam, the NetherlandsResponsible for international business advertising. Developing and implementing the customer complaint settlement process. This significantly improved customer satisfaction levels and led to an increase in advertisements placed
(May 1997 to Oct 1997)
Internship with Communication department
Large Multinational Recruitment Organisation Randstad Corporate, Amsterdam, the NetherlandsProduced and acted upon market research and PR planning which directly led to the creation of a more interactive corporate website.
Professional Qualifications
2002-2007: Training provided by external specialists as part of a PR professional development program within the City of Amsterdam
Political Campaigning.
Media Advising.
Effective Press Releases.
Issue Management.
Crisis Communication (using role-play & full-scale simulation).
1998-1999:Courses for communication professionals at the Management Study Centre, Erasmus University, The Netherlands
Strategic External Communication;
Internal Communication Management
Education
(Sep 2000 to Oct 2003)
University of Groningen
Communication and Information Studies, Bachelor of Arts
(Sep 1993 to Aug 1997)
University of Groningen
Roman Languages and Culture, Bachelor of Arts
Categories & Skills
Marketing/Advertising/PR
Categories
Skills
- Conferences (Public Relations - Event Management)
- Contingency Implementation (Public Relations - Crisis Management)
- Contingency Planning (Public Relations - Crisis Management)
- Corporate Communications (Public Relations)
- Crisis Management (Public Relations)
- Event Management (Public Relations)
- Feature Negotiation (Public Relations - Media Relations)
- Feature Placement (Public Relations - Media Relations)
- Internal Communications (Public Relations)
- Media Relations (Public Relations)
- Media Training (Public Relations - Media Relations)
- PR Measurement (Public Relations)
- Press Conferences (Public Relations - Event Management)
- Press Enquiries (Public Relations - Media Relations)
- Press Releases (Public Relations - Media Relations)
- Product Launches (Public Relations - Event Management)
- Reputation Management (Public Relations - Corporate Communications)
- Seminars (Public Relations - Event Management)
- Staff Communications (Public Relations - Internal Communications)
- Stakeholder Relations (Public Relations - Corporate Communications)
- Strategy Development
- Wordperfect
