I have performed many marketing orientated studies, including segmentation research, market evaluation and message testing. I am experienced in all aspects of qualitative research, including proposal writing, the project management of accounts involving team of writers and research executives, interview guide design, in depth interviewing and moderation of advisory boards, detailed content analysis, presentation writing and report summaries and extensive experience of professional relations with Key Opinion Leaders.

I am familiar with a variety of techniques, including:
• In depth interviews (telephone and face-to face)
• Advisory Boards

I have performed research involving a wide variety of respondent types:
• Key Opinion Leaders
• Specialists
• GPs
• Patients
• Payers / decision makers

During my employment at Medical Marketing Research International I was responsible for the management of national and international pharmaceutical accounts including Eli Lilly International, Cephalon, Novartis Ophthalmics and Novartis Oncology, Pfizer, Merck, Sanofi Aventis, Roche, Viatris, Nycomed and Wyeth. Very experienced in client pitch, liaison with national and international clients.
I gained experience in a number of disease areas including diabetes, asthma, cardiovascular disease, oncology, ophthalmology, HIV, osteoporosis, depression and Parkinson’s Disease.

I have been responsible for strategic planning for global accounts for Novartis, Orion and J&J in the CNS field. Strategic planning for these clients included development of communications planning including publications planning, gap analysis and competitor analysis. I have also been managing accounts for Sanofi-Aventis (Oncology).

I have been responsible for driving a number of activities for all of the above accounts. Key activities include advisory boards, symposia, speaker’s training meetings, publication planning and other medical education activities. The areas of disease include Parkinson’s disease, breast cancer, prostate cancer, lung cancer, schizophrenia and bipolar disorder. Over the last couple of years, I have been responsible for:

• Development and implementation of communications strategy for drugs
• Involvement in new business activities (pitches for new or existing accounts)
• Development of brand themes for symposia in collaboration with our in-house studio
• Management for the preparation of abstracts, posters, supplements, monographs, primary papers and reviews
• Preparation of leaflets, panels, questionnaires, invitations etc. for booths
• Organisation of satellite symposia
• Organisation of advisory boards, rollout meetings, author rollout meetings
• Management of financial aspect of the accounts (including update of forecast)
• Mentoring of junior staff

My current role involves constant communication and liaison with Key Opinion Leaders and Lead Trial Investigators.

My role was to prepare a number of communications programmes including slide presentations, scientific/review articles, reports, product and disease monographs, education packs (CD/multimedia) for the pharmaceutical industry. Also involved in proposal preparations.

Expertise:

• Produced monographs, clinical and scientific papers, patient, clinician information packs
• Researched and compiled guidelines for establishment of international treatment standards on Prostate cancer
• Performed meta-analysis of clinical trials
• Organised advisory boards attended by key national and international medical opinion leaders to identify new treatment approaches and impacts
• Gave oral presentations to pharmaceutical clients and Opinion Leaders on research findings
• Competent in proof-reading, referencing, artwork, estimates, invoicing