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Printer friendly ]Seller 283740 - Wandsworth, UK
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| Hourly Rate: | £22.22 | |
| Available From: | Now | |
| Overview: | My skills range from Digital Project and Production and Campaign Management to Online Strategy including email and SEO. I have a thorough understanding of the digital realm, am confident and adaptive. | |
 : Hourly rate shown includes a discount of 20% for registered charities. |
CV | 
SkillsCV
| I have a genuine passion for online strategy, marketing, production and campaign integration, coupled with practical experience. I have successfully run my own business providing creative and strategic solutions for my clients. Including: Val Morgan Cinema Advertising, MediaPro, Art of Multimedia and Australian Radio Network (all based in Sydney, Australia). I am now in London to take my career to the next level. For just over 7 years I worked for Australian Radio Network, responsible for Production Management of our group of websites, Campaign Strategy and Management for integrated client solutions and Online Marketing. I am a creative at heart, yet system and results oriented. Having fought my up from design and development, I have a thorough understanding of digital concepts which I think assists me greatly in not only production management but in building client relationships. I enjoy the rewards that effective online strategy brings, from the diversity of solutions to the absolute accountability. |
Employment History
(Apr 2008 & ongoing)
Freelance Producer and Online Marketer
Sydney AustraliaI provide solutions from Brand Identity to Campaign Concept, eMarketing and Analytics, to Business Strategy and Client Acquisition programmes focussing on online integration. I have developed strategies for my clients suited to their goals and delivered integrated solutions ultimately improving their sales and heightening their marketplace positioning.
Clients: Val Morgan Cinema Advertising, Media Pro, Torch Media, Art Of Multimedia, IG3, Australian Radio Network, PowerGolf
(Mar 2001 to Apr 2008)
Senior Interactive Producer
Sydney AustraliaProduction Manager/Art Director. Managed team to deliver all in-house multimedia across a group of ten station websites, client based independent projects and interactive acquisition projects for ARN and APN Regional News.
eMarketing Executive. Analysed the potential benefit of new trends and technologies to the company and clients. Managed local and client EDM campaigns and reporting. Analysed delivery, open and click through rates and refined campaigns for optimal results using design, content, database and relationship management and segmentation testing.
Sales Acquisition Team member. An integral part of the ARN Sales Acquisition team. Continued to build and evolve the Switch On Your Brand product into the $27.1 million dollar success that it has become (2007 network revenue). Due to this success, ARN acquired the business of APN Regional Newspapers to develop and run the project over their 33 markets so far raising $8.5 million in revenue.
Senior Producer.
Managed content across the group of websites including online promotions, editorial copy, display advertising and interactive and mobile media. Art directed all design. Developed acquisition invitations, emails, websites and interactive presentations including video editing and compression. Co wrote the CMS Strategy and functional specification for implementation of new Content Management System and centralised database.
Managed website analytics and adjusted sites to correspond with consumer trends.
Designer.
Designed and implemented redesign of ARN websites. Design and development of online promotions, display advertising, acquisition invitations, emails, websites, games and presentations.
Education
(Jan 2006 to Nov 2007)
Advertising Federation Australia
- Digital Project Management
- eMarketing Strategy Certificate
(Jan 2003 to Dec 2004)
Computer Graphics College
Certificate IV in Interactive Multimedia
(Jan 2001 to Dec 2002)
North Sydney TAFE
Certificate III in Information Technology
Categories & Skills
Administration Support
Categories
Skills
IT & Internet
Categories
Skills
- Adobe (Web Design & Usability)
- Campaign Management (Project Management)
- Design (Project Management)
- Dreamweaver (Macromedia)
- Fireworks (Macromedia)
- Illustrator (Adobe)
- Internet (Project Management)
- Macromedia (Web Design & Usability)
- Photoshop (Adobe)
- Project Support (Project Management)
- Website Strategy
- WebTrends
Marketing/Advertising/PR
Categories
Skills
- B2B
- B2C
- Campaign Analysis (Campaign Management)
- Presentation Preparation
- Strategy Development
Media & Creative
Categories
Skills
- Graphic Design
- Presentation Design (Design)
- Production Management (Printing)
- Promotional Material
- Web Content (Writing)
- Web Sites
