Bank of America (MBNA) - UK Credit Card Partnership Marketing
Responsibilities:
Strengthen, retain and manage multiple affinity partner relationships. Travel sector specialist responsible for bmi, Lufthansa Miles & More, United Airlines and InterContinental Hotels.
▪ Ownership of affinity marketing strategies & plans: leveraging successes, recognising trends, championing initiatives and co-ordinating execution across all channels.
▪ Understanding key performance drivers for both the Bank and its partners in order to develop new opportunities, drive favorable customer behaviors and improve profitability.
▪ Custodian of all contractual agreements between the bank and affinity partners. Full Profit & Loss responsibility for partner programmes & products.
▪ To manage gatekeepers/points of contact across all projects, queries and changes that impact affinity partners – including Credit strategies, Customer satisfaction levels, Operational systems and Regulatory changes.

Key Achievement:
▪ Project management of new product launch ‘Miles & More American Express Credit Card’. Including product operations & fulfilment. Launch marketing plan and customer marketing activation strategies. Main liaison between Lufthansa Miles & More and American Express managing all day to day negotiations and sign offs. Plus coordination of internal communications and industry press releases.

Walt Disney - International Branded Television
Responsibilities:
Promotion of key programming priorities for Disney’s UK Media Channels – The Disney Channel, Playhouse Disney, abc1 and Capital Disney Radio.
▪ Developed and executed marketing plans for National, European and Global markets
▪ Developed and drove tactical synergy opportunities for Disney’s lines of business across all media channels. Ensuring effective negotiation of reciprocal value activity from synergy partners e.g. Disney Store, Parks & Resorts, and Buena Vista Entertainment.
▪ Managed relationships with suitable external affinity and platform partners (British Airways, McDonalds, Tesco, G-Cap Media Group, NTL/Telewest and BSkyB)
▪ Recruitment and line management of Marketing Intern. Inc development plan, appraisals and university support / liaison.

Key Achievement:
▪ Managed & executed campaign to promote Disney Channel’s move onto a mass market digital TV network (increase in viewers over night from 5 to 8 million). Worked alongside PR team, On-air teams and platform partners to ensure a consistent and integrated launch campaign.

British Sky Broadcasting (BSkyB) - Business Division
Responsibilities:
Maximize the acquisition & retention of customers across a number of vertical B2B markets.
▪ Developed, managed and evaluated integrated marketing plans across multiple diverse markets (e.g. Sky Pubs, Sky Office, Sky Hotels and Sky Health & Fitness). Managing marketing spend to support the achievement of company profit targets.
▪ Managed and developed sky.com/business in line with commercial objectives. Inc on-line marketing strategy, agency management, and on-going site maintenance & development.
▪ Brand Champion - Managed roll out of new Sky ‘glass mark’ brand identity across B2B markets. Ensured all B2B activity supported and enhanced the Sky brand and reputation.
Key Achievement:
▪ Directed pub channel TV series the ‘Ford Football Quiz’, managing all production, editing, trafficking, on/off air marketing, and main liaison with the show’s sponsor ‘Ford’

Leeds Metropolitan University
▪ Devised, implemented, and evaluated marketing plans for a variety of diverse products and services, mixing above and below the line activity (e.g on-line student help & advise centre, Live events & club night promotions, Fundraising initiatives, and prospect student open days.)
▪ Maximised commercial income through sponsorship, promotions & advertising. Developed and maintained effective relationships with both clients and agencies.
Key Achievement:
▪ Pioneered and launched revolutionary new web based communication tool (Fronted website, on-line content management system, interactive member database and department microsite modules.) Supported global rollout of product to sister universities overseas.

EMAP Radio - Radio Hallam FM & Magic AM
▪ Implemented marketing plans and managed budgets for both stations including their key shows in line with national brand and on-air strategies.
▪ Developed sponsorship opportunities with appropriate 3rd party brands to the best effect. (e.g. Sponsorship of the Sheffield ‘Hallam FM’ Arena)