• Direct Marketing campaign management to affect customer activity, to retain customers/loyalty, and for new customer generation; covering initial idea generation through to end of project execution and results analysis.
• TM Campaign Management. including: script writing & approval, pricing and results analysis, TM agency management (including management of targets, call listening/quality checks, centre visits and agent incentives), campaign concept through to execution and resolving customer complaints
• DM & EM Campaign Management. including: regular mailings to existing customers, quarterly sales mailers, loyalty/retention comms, liaison with design agency, brief creation, mailer and email design, copywriting, proof reading, ensuring company tone of voice and brand look and feel is maintained, timeline delivery management.
• Internal communications including staff training and staff engagement activities, eg. new product launches.

Working as a senior account manager for UK (inc Northern Ireland) direct sales activity.
Role includes:
o Managing the running of the public sites, liasing with external venue & client contacts
o Managing the localised team leaders & their sales teams
o Motivating and assisting teams to hit high sales targets & responsible for ultimate performance over all projects
o Managing client expectations & relations, ensuring all client standards are met and maintained
o Regular site visits to manage front line staff one-on-one as well as remotely
o Regular visits to clients to maintain relationships and keep abreast of updates.
o On site & office based training for sales team on products & product updates

Accounts responsible for:
Barclaycard; Barclays Loans; Monument Credit Card; AXA PPP Healthcare; Bulldog Broadband; Post Office; ASDA Store & Credit Card

Other role responsibilities:
o Management of two Account Executives, office based
o Researching and moving forward new business opportunities
o Office based nationwide recruitment of sales force; additionally management of localised recruitment activity.
o Logistics management of field marketing equipment (pop up stands/podiums/sales collateral), ensuring stock levels are maintained and tracked.
o Reviewing progress of projects, identifying improvements & implementing changer where necessary.

o Sole UK based marketing manager for EMEA (Toronto based marketing team); running the marketing operations in my geographical area.
o Budget management, for marketing events in EMEA 2004. Post-budget analysis, and breakdown of the ROI.
o Regional marketing plans; co-writing & implementation
o Managing one member of admin personnel
o Public Relations; entertaining media at all tradeshows and conferences and setting up interviews with key members of the board
o Roadshow management; initial conception through to full event management
o Management of flagship conferences; 200+ delegates.
o Industry tradeshow management. Attendance at events and logistics management.
o Other areas: corporate hospitality, sales forecasting, management of marketing collateral, purchasing of company gifts.