Seller 274279

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Seller 274279 - Halifax, West Yorks, UK

Rating:

Unrated (New)

Hourly Rate:

£22.22

Available From:

Now

Overview:

Experienced marketeer with solid background in direct marketing, experienced in commercial and public sector. Specific experience of financial services, mail order and education.

: Hourly rate shown includes a discount of 20% for registered charities.

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CV

My commercial background and marketing knowledge and expertise has benefited my employers in the following ways:
•I have recently led my team through a restructure of the units. I have performance managed my teams through an open, transparent approach to line management and through using the processes available to me such as capability, disciplinary, recruitment and selection, staff development and one to one supervision.
•I recently led Calderdale College through an FE Maximize inspection/audit which was part of a pilot project driven by the national LSC. I was one of four marketing managers to take part. The audit found the marketing strategy to be sound and that innovative work was being carried out.
•For several employers I have undertaken both quantitative and qualitative market research. I have also commissioned market research.
• I have had extensive experience of database marketing. I have developed models, for example to identify future high-spending customers in the new customer database, providing them with a fast-track route to top-customer status, leading to substantial increase in return on investment.
•I have strong communication skills.
•As a member of the Equal Opportunities Steering Group I have written and produced a Gender Equality Scheme, co-managed Diveristy projects, delivered equality and diversity training and co-led the implementation of Impact Assessment.

Employment History

(Sep 2003 & ongoing)

Marketing and Admissions Manager

- Responsible for College marketing and communications strategy
- PR, brand development, website development/maintenance and market research
- Manage all marketing activities, all of which are carried out in house (except print)
- Responsible for the Admissions and Reception functions
- Responsible for proposing and managing marketing and admissions budgets
- Reporting of management information
- Representing the College at events and on project groups
- Member of the Equality and Diversity Steering Group
- Responsible for Business to Business marketing and telesales

(May 2000 to Sep 2003)

Customer Acquisition Manager

- Managed all direct marketing new customer recruitment campaigns for Empire brand
- Database management
- Market research
- Media buying
- Data buying
- Manager of team of Marketing Executives

(Apr 1998 to May 2000)

Marketing Officer

CGU (now Norwich Union)

- Coordinated direct marketing campaigns for insurance products
- Copywriting, proof reading
- Liaising with agencies
- Brand Ambassador
- Team leader
Assistant Marketing Officer - as above
Telemarketing Officer - telemarketing to client databases

Professional Qualifications

INTERNAL TRAINING UNDERTAKEN:

1999 Norwich Union – Project Management

2000-2003 Redcats – Leading and Managing Change

2003-PRESENT Calderdale College - DDA, Child Protection, Managing Diversity, Mental Health Awareness, DED, Islamic Cultural Awareness, Data Protection, Appraiser Training, Freedom Of Information Act, Impact Assessment.

Education

( 2006 to 2006)

IODA training

OCN Level 3 Fairness and Managing Diversity

( 2004 to 2004)

CIM

Professional Diploma in Marketing (ACIM)

( 1992 to 1995)

University of Luton

BA Honours Degree Media Practices (2:1)

( 1985 to 1992)

Richmond School

9GCSEs – 5 x As, 3 x Bs, 1 C (Including Maths and English)
4 A Levels – B, C, C, D.

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