Surrey Probation Area is one of 42 Probation Area’s in the country.

• Provide marketing communications consultancy services to the Chief Officer and Senior Management Team via my company Sienna UK Ltd.

• Responsible for formulating and delivering an internal & external marketing communications strategy and plan for Surrey Probation Area.

• Develop and execute communications projects such as: a new Intranet and knowledge management system to improve internal communication, and a new web site.

• Manage all PR communications, including planned and crisis management situations that often require liaison with Surrey Police and the MoJ press office out of normal office hours.

• Represent Surrey Probation Area on the Surrey Criminal Justice Board’s Community Engagement strategy and steering group.

Cisco’s emerging markets theatre covers over 150 countries in Latin America, Middle East & Africa, and Central & Eastern Europe.

• Role was to support and advise the Vice President of Channels for Emerging Markets with regard to internal and external communications.

• Create briefing documents and presentations for press and analyst meetings.

• Develop high level messaging in conjunction with the Emerging Markets Channel strategy team.

Damovo are a value added reseller of enterprise communication solutions, including unified communications, contact centres and security technology from manufacturers such as: Cisco, Microsoft, Nortel, Ericsson, Genesys, Mitel and Extreme.

• Developed and implemented the PR strategy and executive communication programme, which included analyst and press relations, executive media training, and the production of case studies and customer references.

• Responsible for the organising the company’s presence at a range of events aimed at the public sector.

• Worked with the communications department of the Metropolitan Police on a campaign to raise awareness of Language Line – a translation service for 999 to the non-english speaking community and visitors to London.

• Designed and organised the production of all printed and web collateral.

• Hit all personal objectives and received over achievement bonuses every year.

Gartner is the world’s largest IT industry analyst. Their services include research, consulting, benchmarking, and an exclusive CIO community called Gartner EXP.

• Role was to increase Gartner’s revenue and market share from the public sector in EMEA across all lines of business.

• Evaluated Gartner’s current market position and offerings to the public sector including central and local government in EMEA and a pilot programme for the NHS in the UK.

• Used my first-hand knowledge of the public sector to develop and implement a direct marketing strategy and plan, with a new proposition for the public sector.

SeeBeyond is a leading enterprise application integration software company, selling SCM & CRM integration solutions to companies such as: Visa, BMW, Ericsson and AXA.

• Responsible for the marketing strategy and plan for northern Europe – UK, Benelux, Nordic & S.Africa, including events, direct marketing, PR and analyst campaigns.

• Successfully created a go to market strategy for the UK healthcare sector including messaging, promotional strategy and plan – which resulted in SeeBeyond's inclusion in the NHS National Programme for IT (NPfIT) contract.

• Launched dedicated Siebel Systems/SeeBeyond demo centres throughout N.Europe, to support SeeBeyond’s Siebel CRM integration market push, via direct mail and web.

Cognos Inc is the number one Business Intelligence software company, providing analytical and reporting solutions for the World’s leading enterprises.

• Managed a team of four marketing executives with responsibility for all aspects of the marketing communications mix – advertising, PR, direct mail, events, web design etc.

• Recruited a new PR company and fronted a PR strategy that resulted in increased coverage in high-end target media such as the FT, The Times and CNBC.

• Responsible for the successful implementation of the UK CRM database project and the recruitment of a dedicated marketing head for data segmentation and analysis.

• Managed the £1.2m marketing budget and the relationship with suppliers and all agencies including telemarketing, advertising, web design, direct mail and PR.

• Increased the attendance at the annual customer conference from 320 to 600, whilst reducing costs by half.

FileMaker International (a subsidiary of Apple Computer) is an award winning desktop database software developer.

• Responsible for the marketing communication strategy for the UK, Nordic and South Africa, with a budget of over £2 million.

• Managed PR activities including product launches, press tours and all media and analyst relationships. Writing case studies and opinion pieces.

• Worked with a UK agency to design the new branding and corporate identity collateral that was used across Europe and Asia-Pacific.

• Planned a major advertising campaign, combining traditional print media - national newspapers, IT, and management press, with on-line web advertising.

Dennis Publishing is an award winning IT and Lifestyle media owner, of magazines such as PC Pro, Computer Shopper, MacUser and Maxim.

• Responsible for formulating and implementing the marketing communications strategy and plan for the IT magazine group and 12 Dennis web sites.

• Ensured all PR, events, marketing communications and special promotion objectives were achieved within budget.

• Secured the exclusive Microsoft Windows 95 cover promotion, which resulted in record breaking newsstand sales for Computer Shopper, PC Pro and Maxim.

• Successfully launched and project managed the first PC Zone games awards evening, maximising profit and revenue from corporate sponsorship and ticket sales.