Identified, developed and commercialised innovative customer propositions, ensuring successful entry into the market before competitors for profitable growth.

- Delivered strategic proposition of Go Green into the business across all sales channels with ATL and BTL communication activity. Approx. 14,000 customers

- Managed a cross function strategic project to meet business objective of increasing sales and cross sales conversion across all channels for all products with particular focus online

- Built an intranet site to communicate a pipeline of over 300 proposition ideas to the UK business with proposals put forward based on evaluation criteria of strategic, brand, market and financial fit

- Developed bundled propositions for Housemoves segment of E.ON customer base

Developed and managed strategic projects to meet business objectives of growth and retention:

▪ Delivered strategic product for Creation Financial Services – Secured Loans, generating income of approx £100,00 per month
▪ Worked on product pricing of PPI in line with Competition Commission to ensure successful increase in sales penetration of product to store card base. Generated income of approx £40,000 per month
▪ Delivered products in new market sectors for the business – Mail Order, (J.D. Williams), Football, (Everton Football Club), and Charity, (DAYS)

Product development to maintain and increase market share using management and financial indicators to track product performance and profitability, (including customer payment performance, bad debt, insurance penetration and channel performance):

▪ Changed Welcome Hire Purchase product parameters to derive additional income of £100,000 per month
▪ Also launched retention product to ensure customer renewal at profitable point in lifecycle, maintaining payment performance and reducing bad debt. Generated income of £55,000
▪ Recommended efficiency improvements to central processing which resulted in cost saving of approx. £20,000
▪ Part of a team that launched new balanced scorecards into the business to improve customer quality based on risk and hence reduced bad debt
▪ Implemented full end to end cross functional NPD process into business

Using customer market data to target Orange WAP services specifically via marketing communications and briefing technical and marketing teams of requirements for Orange WAP activity:

▪ Implemented new tariff charges to Orange WAP product generating increased income of approx £12,000 per month
▪ ‘Education & Stimulation’. Launched WAP product simulator on internet to drive usage which increased by approx 40,000 per month and in turn derived additional revenue from WAP services
▪ Produced and implemented Orange WAP marketing plan for 2001
▪ Produced brand and product guidelines, ‘The Customer Experience’, for WAP services in terms of navigation and menu categorisation

▪ Managed budget of £1.9 million for all marketing activity, communicating with manufacturer agencies to ensure brand and product guidelines in design and production of marketing material
▪ Achieved sold out allocation and twelve month waiting list post launch of the new Jaguar S-Type for Pendragon. Resulted in revenue to dealer of £112,000 before launch with further 2% profit upon delivery per car
▪ Negotiated a group deal on media exposure to cut costs and increase profitability, savings amounted to approx. £40,000
▪ Increased dealership’s Customer Service Indicator levels to above national average which in turn generated manufacturer quarterly bonus payments of between £10,000 and £25,000 to the group, dependent upon dealer
▪ Helped to produce Paramount Derby Jaguar’s 1998 annual business and marketing plan which was awarded ‘Best Business Plan’ by Jaguar UK Operations Director