I set up my own company and started trading in April 2007 after leaving ENCAMS (runs Keep Britain Tidy campaign and Blue Flag for beaches). Using a wide range of public relations, communications, facilitation, project management, market research and marketing techniques, the consultancy is expert at assisting and advising organisations, who wish to raise awareness, influence and change the behaviour of key audiences/ segments of the population. This experience is combined with business development skills and technical and legal know-how in the environmental field. The consultancy also has experience in the mental health, local government and airport sectors as well as running internal communication programmes for public and private sector organisations.. Recent work includes:

• Worked for The Department of Communities and Local Government (DCLG) on the ‘How to Guide’ website;
• Facilitated a workshop and produced a report for Sefton Local Strategic Partnership on its internal and external communications strategy;
• Delivered performance monitoring and management courses for the ENCAMS training department;
• Providing on-going crisis media relations support and advice on a communications strategy for Manchester Mental Health and Social Care Trust;
• Facilitated a workshop for Preston City Council on working with the media;
• Running several ‘Writing for Impact’ Workshops for BAE and SW Water over next few months

Executive Director: I managed a team of directors that offered bespoke consultancy assisting land managers (including local authorities and social housing providers) to maintain and improve local environmental quality (e.g. reduce litter, dog fouling, graffiti, flytipping and flyposting) and reduce anti social behaviour via customer and resident focused programmes and social marketing campaigns. Programmes included Eco Schools, Blue Flag and the Cleaner, Safer, Greener Programme. Income generation and fundraising were key objectives for me and team. Key achievements include:

• Worked with large and small local authorities on campaigns and local environmental quality (LEQ) strategies and project managed a county-wide anti-litter campaign
• Worked for the Improvement and Development Agency (IDeA) pulling out best practice from the 27 Liveability pilots for a national guide and I was also part of a small team working for the Department of Communities and Local Government (DCLG) advising Local Strategic Partnerships across the country on their ‘Liveability’ action plans.
• Conducted academic research into the link between “quality of place” and economic growth, which was published by ENCAMS and launched at the House of Commons in December 2005. It was also presented at an international environmental economics conference in September 2006

Sept 1999 – Dec 2004
ENCAMS
Regional Director - South West
Managed a team whose objectives included bringing about behavioural change of identified target groups (e.g. public & stakeholders), for the benefit of the local environment via campaigns and programmes. Identified regional priorities e.g. beaches & tackling drugs related litter and identified regional funding opportunities. Key achievements include:

• Studying for, and obtaining an MBA whilst setting up a successful regional office from scratch in the South West (September 1999).
• Growth of members of ENCAMS People and Places (now called Cleaner, Safer, Greener) network from 1 to 16 from 2000 to 2004 (mainly local authorities) and became influential on key regional networks, for example the SW Regional Environment Network.
• Sponsorship of Coastal projects officer by Environment Agency and SW Water for 4 years (£80,000) 2000 – 2004
• £175,000 of income and benefits in kind for SW drugs related litter project (in Bristol and Torbay) in 2004/5
• Involved in ENCAMS corporate issues, policy and strategy:
• Responsible for corporate training and development strategy and team working in 2000/01, which was instrumental in organisation gaining IIP accreditation
• Have researched and produced a report for the operations team on the management of home workers (Nov 2003).
• I submitted report on “the future of the regions” on behalf of regional directors (Nov 2003) – some recommendations taken on board as part of a restructuring exercise
• Represented ENCAMS on governmental steering group on drug related litter and running pilots in the SW on dealing with issue (2003-5)

1996 - Sept. 1999
Tidy Britain Group & Going for Green
Head of Communications
Member of corporate management team and responsible for devising and implementing national social marketing strategies including behavioural change advertising campaigns, fundraising and sponsorship, print production, media relations and information service. Managed 8 staff and a budget of £800,000. Key achievements include:

• A successful city-wide cinema advertising campaign targeting 13-16 year olds
• A national TV anti litter advertising campaign with the Central Office of Information
• Award winning national poster and radio anti litter campaigns
• Significant increases in national and regional media coverage
• Devising and implementing a “Land End to John O Groats” anti litter relay
• Assisted to obtain and retain sizable sponsorship packages (£50 - £300K) from leading international companies such as Wrigleys and McDonalds to fund specific local environmental quality campaigns.
• A major brand redevelopment for some of Tidy Britain Group’s major programmes such as Eco Schools, Seaside Award and People and Places
• Obtained regional and local support for the new Going for Green Campaign in 2000

I was responsible for media relations, marketing materials and internal communications, which included a staff newsletter. Key achievements include:

• Managed external and internal communications strategy during a period of major change and advised the board and the Special Hospital Services Authority on 'crisis' PR strategies - a number of the patients were very high profile in the national tabloid media and there were also occasional hospital crisis such as ward fires, hostage situations and suicides that needed to be carefully managed
• Succeeded in achieving significant positive national and regional media coverage – the first time a proactive media strategy had been attempted, which included allowing journalists into the hospital for the first time
• Produced the first ever information video for the hospital than won a top PR award
• Co-ordinated brand redevelopment for the hospital
• Produced the employee newsletter and organise regular group meetings between
the general manager and employees

Responsible for a busy press office. Key achievements include:

• Set up department from scratch at a time of change for the council (to a more customer focused approach) and involved in council brand redevelopment
• Considerably increased positive media coverage for all council services.
• Editor of staff newspaper and assisted with internal communications processes.

No 2 in a very busy press office: acting as spokesperson, writing press releases and editor of staff newspaper. Key achievements include:

• Co-ordinated 'live' TV programme - Airport 90 for TVS.
• Co-ordinated response to high profile media issues, which included intensive international media interest in the evacuees from gulf before war, who were all brought back via Gatwick
Edited the employee newsletter

Role included marketing of site during the summer and marketing of famous bands and entertainment year-round. Was also on the duty management rota.