Responsible for all business and marketing strategic planning and implementation for a newly established strategic marketing agency: -


Roles and Responsibilities
·Create, build and manage the all phases of the business brand
·Set-up business procedures, outline of client proposals and all strategic plans (marketing, public relations and communications planning) for year one
·Identify and construct all procedures for services to offer our target markets (see website)
·Develop all marketing campaigns and helped to execute ongoing sales procedures
·Structured the outline/story behind the current website including sales structure behind current sales campaigns
·Conducted market research campaigns for existing clients, analysed data and reported on findings and recommendations
·Responsible for the first direct mail campaign using Inside Business magazine to create awareness in The Ultimate Ones’ brand
·Provide ongoing leads to sales team to scope and close
·Organise and attend all networking events and client meetings to sell marketing services and close deals
·Plan, organise and implement all marketing campaigns to increase commercial awareness and build stronger relations
·Develop strategies to help SMB’s enter or diversify into new market sectors to satisfy business growth
·Identify all new market opportunities across a variety of industry sectors and help SMB’s apply their strategy to achieve a competitive market position
·Conduct all strategic marketing practices including internal/external analysis, targeting and business positioning, segmentation, consumer buyer behaviour, alliances and relationships, strategic marketing plan and monitoring and control
·Responsible for implementing all areas of the marketing mix and above/below the line advertising
·Recruit and manage main team structure including sales, design, web development, IT and finance

Responsible for supporting the strategic business development sector of a creative Marketing Agency: -


Roles and Responsibilities
·Provide and implement all strategic development solutions to both small and medium sized businesses (SMB’s) across all areas of marketing including Brand Management, Strategic/Market Planning, Business Vision, Market Research, Advertising and Communications and Sales strategies, Segmentation, Market Targeting, Product Positioning, Strategic Analysis, Formulation Strategy and Implementation to develop and maintain strong market position
·Proactively focus on all elements of internal strategy for the year to assist business growth both for EMS and clients and respond to customer need and commercial pressures
·Apply business strategy to assist the creative team in developing strong, credible and long lasting Brands across industry sectors
·Identify new target markets and build effective Go-to-market campaigns for SMB’s to help them communicate and deliver their Brand to the market place
·Identify personal goals and objectives and develop key Business Process Objectives (BPO) and monitor progress
·Organise and attend events, road shows, exhibitions and networking groups
·Recognise and adopt Key Performance Indicators (KPI’s) to remain effective in day-today responsibilities
·Plan, manage and control all client projects across the board and schedule all budgets in accordance to annual resources
·Liase with the creative team to manage and deliver all client projects within agreed deadlines
·Plan, administer and direct all forms of marketing communications both internally and externally
·Identify and source all new business development opportunities, negotiate and close deals
·Communicate effectively with clients at all levels to understand their requirements for business development
·Manage, motivate and lead a team of five staffing members

Responsible for the development and direction for all strategic business phases to establish market share for IT Managed Services provider: -

Generated over £340k business revenue on completion of Strategic Market Planning

Roles and Responsibilities
·Develop all Corporate Sales, Marketing and Communications Plans and monitor against business performance
·Identify Strategic Goals and Objectives and deliver into Key Business Actions
·Define target markets and establish their needs with effective Go-to-market campaigns
·Monitor company Strength’s and Weaknesses and Opportunities through effective Market Research
·Adapt Product/Services Development/Diversification in accordance to market changes
·Recognise and establish Key Performance Indicator’s (KPI’s)
·Establish all forms of effective communications for both internal and external clients
·Performance Management – developing people and processes to achieve business goals
·Construct Marketing Tools and Techniques in terms of Advertising, PR, Copy and Marketing Collateral
·Organise and attend events, road shows, exhibitions and networking groups
·Develop Sales Plans and Strategies to take the business to market and advance within
·Proactively responsible for all lead generation, new business opportunities and managing Sales Pipelines
·Identify, Assess and Qualify business opportunities by channelling through the Sales Cycle
·Strategic Selling – Planning, Probing, Negotiating and Closing Deals
·Formulate Business Proposals as a form of effective communication between Proximitum and its Clients
·Acquire and Manage Proximitum’s accreditations and acquire key Microsoft Competencies
·Practice company Philosophy, Values, Ethics and Vision

Responsible for collating and designing business reports to communicate performance to the client, company directors and manager’s, as an effective marketing tool: -


Business Clients Managed:
Eastern Energy, Powergen, Masterfoods, Microsoft Xbox, Disney/Home Entertainment Network, GlaxoSmithKline, British Telecom

Roles and Responsibilities
·Involvement in the planning and implementation of formal/informal communications informing current events, progress and opportunities.
·Produce Daily, Weekly and Monthly Commercial Reports based on product sales performance within timescale
·Analyse new product growth/decline
·Generate wage/commissions for external Field Staff/Area managers
·Provide hands-on head office support to external Area Managers and a team of 80+ agents
·Produce Client Presentations/Reviews and communicate marketing literature/POS/Flyers/Leaflets
·Communicate and Report to top level managers and directors
·Organise road shows
·Build, manage and organise databases
·Carry out quality checks including maintenance, archiving and integrity of AS400 and PRISM
·Assist and advise company proposals ensuring best practice working methods across the business.
·Work with Client Service Managers and Operations Managers to identify new and improved procedures and services to provide increased service satisfaction levels to the client.

(Redundancy due to business closure)

Responsible for the day-to-day operations and management of a marketing account and, to produce commercial performance reports to business clients: -


Business Clients Managed:
Asda, Virgin Mobile

Roles and Responsibilities
·Identify strategic goals to ensure they are met at all times
·Produce strategic business reporting tools and plans to clients
·Analyse, formulate and implement daily, weekly and periodical performance
·Client support, dealing with all client focused queries/complaints
·Manage and delegate staff to achieve effectiveness and efficiency in a marketing environment
·Produce Marketing Communications in terms of literature/POS/Flyers/Leaflets to clients and field teams
·Responsible for the management and support of 250+ field team
·Organise events and in store marketing and promotional activities
·Communicate and liaise with top level managers and directors on a day-to-day basis
·Developing, Training and Motivating staff