Designing concepts for DVD releases, inlays, cinema marketing campaigns etc...

TRIBAL CTAD are a company that dedicates itself to producing educational software and printed material for people with learning difficulties and disabilities. I was in charge of overall quality and design of all the material we produce. The design was a bit dated and I felt that if we needed to re-engage disengaged learners it was essential that we create more visually stimulating design. My challenge was to try and get the software and design teams to work as one. They had been working on a functionality basis for years ‘if it works, it doesn’t need to look pretty’ They are now producing good quality design that is infinitely more visually engaging than previous work and is also functional. I made huge strides towards applying this approach to all of the products they develop.

I set up a company in Spain called ‘Shout! Advertising’. After being in Marbella for many years I had a lot of contacts in the business world that gave us our first clients. We ended up having clients in the UK and Spain, designing anything from corporate branding, brochures, flash presentations, websites to large format outdoor signage and event styling. I learnt a lot of very valuable lessons during this period.

Approached by Smokesignal S.L. in Spain where I was appointed head of their design team. Worked with many clients along the coast, the biggest of which being La Perla Living, a Dutch property developer, responsibilities involved concept creation, design of websites, ad campaigns, printwork, exhibition stands and supervising project development making sure deadlines were met. Meeting and presenting to clients, as well as organising my team. Created new media presentations for use in multimedia kiosks and projected presentations at exhibitions etc.

Appointed Lead Designer in my second year for Marbellalife Design with responsibility for concept creation, design of websites, printwork and supervising overall project development, visiting clients, writing quotes, contracts and organising my team. Advising on use of graphics in video editing and supervising design of motion graphics in post production for Versatile Television and Versatile Film. I also performed various tasks for Versatile Film which included drawing up storyboards to creating investment presentations for new projects.

Although already a proficient illustrator I gained much from working alongside a very experienced designer who had studied at Manchester University, with over twenty years experience, which swayed my decision to defer university for a year. I was taught one to one on a daily basis and was taught graphic and web design. I was seen to have a talent and progressed quickly to working directly with clients and taking care of every aspect of the job I was working on i.e concept to completion on their corporate image, stationary, website etc.