Responsibilities:
To set up the marketing function within the business and to plan an implement all marketing activities for the company.
-Marketing strategy, planning and implementation for £450k budget:
B2B – promoting specialist online and video production services to corporate audiences
B2C – delivering user acquisition campaigns for financial website portal www.cantos.com
Tactics include: direct marketing (email and print), online and print advertising, PPC, PR, events and sponsorship, sales support materials and research

-Branding and positioning – implementing consistent branding for the business and overseeing its development
-Website development – managing online development cycle.

Reason for leaving: made redundant following arrival of new Chief Executive and his decision to restructure and to outsource marketing services.

Responsibilities:
To produce and deliver a marketing strategy and plan for the Group business operating in 7 countries covering branding, positioning, external and internal communications and PR.

- Marketing strategy, planning and implementation of international campaigns for £200k budget
- Branding and positioning
- Product/service development and launches
- Website development: main corporate site plus regional websites
- Sponsorship, events and advertising

Line management of Marketing Communications Executive and Marketing Assistant implementing:
- Acquisition campaigns: e-newsletters, e-mail campaigns, seminars, direct mail
- Internal Communications: newsletters, webcasts, research, intranet
- PR and investor relations

Reason for leaving: headhunted to Cantos

Responsibilities:
To build a strategy and marketing to increase their penetration of the TV and commercials market whilst maintaining its leading position in the UK feature film market.

-To set up a marketing department, budget and marketing plan for the first time
-To deliver all marketing plans and promotions which include, brand development, direct marketing, email marketing, CRM, sponsorship, events and customer research.

Reason for leaving: unsustainable commute

Responsibilities:
- Marketing and promotion of Euromoney Books titles worldwide including:
Branding, agency relationships, channel materials, direct marketing, e-marketing
- Promotion and subscription sales of Islamic Finance including:
Direct marketing, e-marketing, conferences & events

Reason for leaving: headhunted by Sargent Disc

Portfolio:
-Film & TV portfolio – The Knowledge (leading directory for the film & TV industry) & theknowledgeonline.com, Movie Magic software
-Printing Trades Directory, Printing World Magazine (ABC audited), Printing World Awards. Shared responsibility for 3 other B2B trade directories.

Responsibilities:
Marketing and development of product portfolios to achieve circulation and revenue
targets:
-Circulation Marketing (new business, renewal & controlled) broad promotional mix: direct marketing, telesales, e-marketing, advertising , PR, sponsorship, events
-Product & Brand Development:
Development and launch of theknowledgeonline.com March 2000.
Positioning and integrating new software products into brand family (Movie Magic)
-Sales Support materials and research
-Line management: Prior to restructure in March 2002, one Marketing Executive