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Printer friendly ]Seller 262891 - London, Greater London, UK
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| Hourly Rate: | £50.00 | |
| Available From: | Now | |
| Overview: | My particular interests are of Marketing in general particularly through the line campaigns as well as product marketing. My core skills include the following: Ability to think strategically and good at execution Ability to innovate Good interpersonal skills Strong verbal and written skills Strong attention to detail Ability to manage multiple tasks and prioritise appropriately Self Starter that takes ownership of portfolio Ability to work under severe pressure and deliver on deadlines Ability to adapt to constantly changing environment Strong business acumen |
CV | 
SkillsCV
| Over the last two years I have run my own marketing company specialising in aiding companies where there were a lack or shortage of skills to complete jobs. My main client was Absa (0% owned by Barclays) where I carried out Product Marketing Management products as well as Events and Promotions. Previously I worked for Absa running the Home Loans portfolio and focussing on all aspects of marketing particularly growth and through the line campaigns. Before that, I worked for Standard Bank where I was in charge for all marketing in the African continent. |
Employment History
(Apr 2006 to Apr 2007)
Owner/CEO
Cape Town, South AfricaStarted own closed corporation in order to fulfil client’s marketing needs that they were unable to complete internally due to lack of skills or resources.
Started, developed and market own company, Ke Monate.
Develop Marketing Strategy for clients
Complete Competitor Analysis for individual companies
Ensure correct and effective Corporate Identity
Hold Events
Align client company with effective incentives for internal staff and customers
Provide effective and relevant corporate gifts
Develop and provide PR for clients to increase corporate awareness and image.
(Aug 2004 to Mar 2006)
Marketing Specialist
Johannesburg, South AfricaResponsible for the Absa home loan brand as well as the growth of the home loan book through pure marketing functions and campaigns.
Marketing Strategy Implementation
Conceptualisation and implementation of yearly marketing campaign and implement and adjust accordingly throughout year.
Development and implementation of campaigns (above-the-line, below-the-line and online) including preparation of detailed communication briefs, and providing solutions to meet specific communication objectives
Partner relationship management to ensure integration of marketing activities and co-branding strategies with each of the partners.
Responsible to integrate CRM into overall marketing mix
Implement online campaigns
Ensure effective communication and customer buy-in
Co-ordination of marketing activities
Develop and manage marketing plans
Manage the project budgets
Ensuring deadlines are met timeously
Provide regular feedback with team members
Post campaign ROI
Preparation of monthly and quarterly reports
Translate research results into appropriate marketing actions
Monitor competitor environment as well as market activities/trends and translate into appropriate actions
Liase and interact on a proactive basis with other functions e.g. Business Unit, operations, branches, training, call centre
Brand Management
Brand Custodian for Absa Home Loans
Ensure thorough understanding of Corporate Identity and Implementation in all executions.
Ensure consistency across brand
Managing Relationships
Liasing and co-ordination of creative briefs with agencies
Presentations to senior management forums
Negotiation and conflict management
Liaison with numerous external agencies/suppliers and various internal divisions within the Absa Group.
Professional Qualifications
| Bachelor of Business Science (2001) University of Cape Town Honours: Marketing Encompassing Retail Marketing, Service Marketing, Marketing Strategy, Consumer Behaviour, Advertising, International Marketing, Industrial Marketing, Tourism Marketing, Information & Technological Marketing, Environmental Marketing Honours Thesis: Marketing of Internet Banking in South Africa Majors: Economics, Information Systems and Marketing |
Education
(Jan 1996 to Dec 2001)
University of Cape Town
Bachelor of Business Science (2001)
University of Cape Town
Honours: Marketing
Encompassing Retail Marketing, Service Marketing, Marketing Strategy, Consumer Behaviour, Advertising, International Marketing, Industrial Marketing, Tourism Marketing, Information & Technological Marketing, Environmental Marketing
Honours Thesis: Marketing of Internet Banking in South Africa
Majors: Economics, Information Systems and Marketing
Roedean School
Matriculation Exemption (1995)
Roedean School, Johannesburg, South Africa
English, Afrikaans, French, Mathematics, Geography and Science.
CV
| EDUCATION: Bachelor of Business Science (2001) University of Cape Town Honours: Marketing Encompassing Retail Marketing, Service Marketing, Marketing Strategy, Consumer Behaviour, Advertising, International Marketing, Industrial Marketing, Tourism Marketing, Information & Technological Marketing, Environmental Marketing Honours Thesis: Marketing of Internet Banking in South Africa Majors: Economics, Information Systems and Marketing Matriculation Exemption (1995) Roedean School, Johannesburg, South Africa English, Afrikaans, French, Mathematics, Geography and Science. SKILLS: Crisis Management Media Training Presentation & Lifestyle Skills Microsoft Office (Word, Excel, PowerPoint, Access, Publisher) Qwark Express (Design Software) PowerBuilder (Programming Software) Html File Maker 5.0 (Database Builder) CORE ATRIBUTES: Ability to think strategically and good at execution Ability to innovate Good interpersonal skills Strong verbal and written skills Strong attention to detail Ability to manage multiple tasks and prioritise appropriately Self Starter that takes ownership of portfolio Ability to work under severe pressure and deliver on deadlines Ability to adapt to constantly changing environment Strong business acumen WORK EXPERIENCE: Company Name: Ke Monate Position: Owner & Manager Dates: April 2006 – March 2007 Responsibilities Started own closed corporation in order to fulfil client’s marketing needs that they were unable to complete internally due to lack of skills or resources. Started, developed and market own company, Ke Monate. Develop Marketing Strategy for clients Complete Competitor Analysis for individual companies Ensure correct and effective Corporate Identity Hold Events Align client company with effective incentives for internal staff and customers Provide effective and relevant corporate gifts Develop and provide PR for clients to increase corporate awareness and image. Company Name: Absa Bank (Barclays) Position: Marketing Specialist for Home Loans Dates: August 2004 – March 2006 Responsibilities Responsible for the Absa home loan brand as well as the growth of the home loan book through pure marketing functions and campaigns. Marketing Strategy Implementation Conceptualisation and implementation of yearly marketing campaign and implement and adjust accordingly throughout year. Development and implementation of campaigns (above-the-line, below-the-line and online) including preparation of detailed communication briefs, and providing solutions to meet specific communication objectives Partner relationship management to ensure integration of marketing activities and co-branding strategies with each of the partners. Responsible to integrate CRM into overall marketing mix Implement online campaigns Ensure effective communication and customer buy-in Co-ordination of marketing activities Develop and manage marketing plans Manage the project budgets Ensuring deadlines are met timeously Provide regular feedback with team members Post campaign ROI Preparation of monthly and quarterly reports Translate research results into appropriate marketing actions Monitor competitor environment as well as market activities/trends and translate into appropriate actions Liase and interact on a proactive basis with other functions e.g. Business Unit, operations, branches, training, call centre Brand Management Brand Custodian for Absa Home Loans Ensure thorough understanding of Corporate Identity and Implementation in all executions. Ensure consistency across brand Managing Relationships Liasing and co-ordination of creative briefs with agencies Presentations to senior management forums Negotiation and conflict management Liaison with numerous external agencies/suppliers and various internal divisions within the Absa Group. Company Name: Standard Bank Position: Country Marketing Manager for Stanbic Africa Dates: November 2003 – July 2004 Responsibilities Responsible for the provision of marketing management support to head office business functions during the development & implementation of product, channel, proposition & service projects Manage the marketing for both the retail & wholesale business functions at Stanbic Africa head office Manage the development and implementation of the marketing elements for the introduction of new proposition across the Stanbic Africa network Support country marketing managers during the launch of new propositions & products Manage the development and implementation of the marketing elements for Head office product, channel, proposition & service projects Manage the development and implementation of pan-Africa marketing collateral (i.e. cheques, decals) Design of product tangibles (card designs, physical packaging, etc.) Manage & co-ordinate the interaction with internal and external marketing suppliers To prepare and manage the head office marketing projects budget Ensure that the necessary approvals & processes are followed Company Name: Pepper Press Position: Marketing Project Manager Dates: August 2003 – October 2003 Pepper Press is a communication company that consults to companies regarding company strategy, internal marketing and media relations Responsibilities Company Strategy Enhance Pepper Press Company Strategy and infiltrate into everyday practise Develop 5 year goal and marketing strategy Create proposals for identified training programmes Project Management Develop and co-ordinate ‘Innovation Program’ for Nedcor (To be rolled out January 2004) Develop and co-ordinate ‘Internal Marketing Campaign’ for Sizwe Ntsaluba Company Name: The Marketing Game (TMG) Position: Account Executive Dates: June 2003 – August 2003 TMG is a marketing agency that concentrates mainly on internal marketing for The Banking Sector. Responsibilities Internal Marketing for Nedbank Branches Manage country-wide programme to infiltrate Nedcor’s new brand experience and previous training through the mechanism of creating movies. Co-ordinate, communicate and motivate all Nedbank branches Co-ordinate and provide input for creation of training videos Internal Marketing for Nedcor Credit Division Co-ordinate Inter-Active Programme to improve internal service and relationship with other divisions through a combination of Inter-Active workshop sessions as well as activities and events which drive home messages. Ensure continuous communication with training facilitator and Nedbank Client at all times Company Name: Independent Schools Council (London & South East) ISCis is an information service for public schools in the London & South East area offering services to both parents and schools in order to co-ordinate and enhance the education system. Position: Marketing Co-ordinator Dates: January 2002 – April 2003 Responsibilities Exhibition & Event Organistation Worked closely with Marketing Manager to develop strategies for maximizing Revenue from advertising and exhibitions space. Co-ordinated the organisation of exhibitions and events including bookings, Budgets, mailings to schools, liaison with venue, liaison with schools, event promotion and post-event feedback. PR Assisted and reported to the Press & Public Relations Officer and liased with the National ISC Press Office. Drafted and distributed press releases for exhibitions and events and others as required. Co-ordinated distribution of press releases by email and post. Dealt with correspondence with local media for exhibitions and events and other promotional activities to maximize media coverage. Market Research Researched parent profiles to aid individual school’s marketing. Provided continuous research of perceived ISCis services by consumers (both parent and schools) in order to enhance services. Database Formulated Datacapture Reports for Schools. Compiled all internal database user reports, monthly and quarterly analysis. Enhanced Internal Database Maintenance. Advertising Implemented agreed strategies including co-ordinating and selling advertising and exhibition space, administration and maintenance of commercial advertisers database and mail-outs. Provided of supporting advertising literature. Promoted & sold Advertising in ISCis services including Event Sponsorship and Handbook Advertising. July 2001 – Dec 2001 Conducted Interviews, compiled and completed Thesis for BBusSc Honours Degree Entitled “Marketing of Internet Banking in South Africa.” Company Name: Trialogue, Cape Town, South Africa Trialogue service niche markets through research, analysis and business strategy specializing in e-commerce, corporate social investment and printing industries. Position: Research Analyst Dates: Oct 2000 – Jun 2001 Responsibilities Conducted primary research, gathering qualitative and quantitative data from telephone surveys, personal interviews, in-depth interviews and panels. Approached and managed in-depth interviews with Blue Chip Corporates such as Standard Bank and ABSA. Analyzed, evaluated and collaborated primary and secondary data. Converted information on banking, insurance, retail, property, health and recruitment sectors into useful knowledge for E-Commerce Handbook for business leaders. Performed E- Commerce presentations to South African Chamber of Commerce. |
Categories & Skills
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- Acquisition Marketing (Marketing)
- B2C
- Below The Line
- Branding & Brand Management (Marketing)
- Campaign Implementation (Campaign Management)
- Editing
- Excel (Microsoft)
- Exhibitions (Events)
- Exhibitions & Conferences (Marketing)
- External Communications
- Internal Communications
- Microsoft
- New Product Development (Product Management)
- New Product Release (Product Management)
- Outlook (Microsoft)
- PowerPoint (Microsoft)
- Promotions
- Proof Reading
- Retention Marketing (Marketing)
- Seminars (Events)
- Strategy Development
- Word (Microsoft)
- Wordperfect
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