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Printer friendly ]Seller 262676 - Maidenhead, Berks, UK
| Rating: |
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| Hourly Rate: | £66.11 | |
| Available From: | Now | |
| Overview: | Planning, Sales and Marketing strategy - Intelligence, insight, research; Understand, develop, engineer and deliver. Speciality markets: Children and family; Toys and games. Trade & Consumer | |
 : Hourly rate shown includes a discount of 15% for registered charities. |
CV | 
SkillsCV
| Commercial - Planning, Sales and Marketing “Understand…” …the business, brands, products. Insight, intelligence, positioning. “Develop…” …strategy. Distribution and marketing. Positioning and targeting. “Engineer…” …plans. Sales channels, marketing, brand communication, timing, budgeting “Deliver…” …the plan. Implementation and fulfilment. Opportunities and flexibility I have experience with advertising and media agencies, entertainment, publishing & manufacturing companies, media sales agencies and in running my own agency and marketing company. Further, I have worked alongside many blue chip clients and world famous brands. I have written many articles, published Worldwide on marketing to children and their families. I have written a book entitled “Delivering Brands to Children – Ethically!” which I hope to get published this year. I am the Sales and Marketing Director for leading Toy Trade Association, Equitoy Jan 2001 – Present Managing Director A marketing company delivering great brands to children. Split into two divisions: Resources, providing marketing services to include consultancy [expertise, training and mentoring], research, planning and implementation. Enterprises, which was to develop our own ideas and to go and find brands to bring to the UK, to set up distribution and marketing. www.jammyrascals.com Clients: FMCG: Mattel, Leapfrog, BBC Worldwide, World’s Apart, Gibson’s Games, Egmont, Funrise Toys, Stikfas, Jetix, World’s Apart, Bright Things Media agencies: Illumination, Concord (London), Media Planning Group Licensing: Grant & Bowman, Asia Animation, our own idea with Cartoon Network, BBC Worlwide Publishing: Northcliffe Newspapers, Egmont books and magazines Promotions: Brand Loyalty September 1999 – December 2000 Brightspace Media Sales and Marketing Director Advertising sales on screens in bars. Managing the clients – the bar owners - and the advertising team (of 5). Developing and implementing the sales and marketing strategy Jan 1996 – September 1999 Pesterpower Ltd. Managing Director Marketing services agency specialising in children and family Clients: Fox Kids, Playmates Toys, Egmont Publishing, Warner Bros Consumer Products, Spears Games, Hallmark TV. 1994 - 1995 Mindshare Ltd. UK Media Account Director Responsible for all communications strategy , planning and TV buying for Mattel UK ltd Responsible for communications planning and buying for the consumer launch of First Choice Holidays including press, TV and sponsorship. 1990- 1994 Griffin Bacal Advertising Ltd. Media Manager and key account planner Responsible for account planning, communications strategy media planning and buying. Brands: Hasbro UK Ltd- 50+ brands, account planning & strategy. Ryanair (low fares launch). Malaysia Airlines. Fleetway magazines (3 magazine launches). Oranjeboom premium beer (UK launch). 1989 - 1990 LBC Radio. Sales Manager 1987 - 1989 DMB&B (now Starcom Mediavest) Advertising. Senior TV Buyer and planner. 1985 - 1987 The Media Shop Ltd. Broadcast Exec. 1984 - 1985 3M. Production Scheduler |
Categories & Skills
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- Adwords Campaigns
- B2B
- B2C
- Below The Line
- Branding & Brand Management (Marketing)
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Charity/Not for Profit (Marketing)
- Competition Placement (Public Relations)
- Consultancy (Public Relations)
- Copywriting (Publications)
- Copywriting (Newsletters/In-house Journals)
- Copywriting
- Customer Magazines (Publications)
- Database Analysis (Market Research)
- Database Management (Public Relations)
- Database Management (Marketing)
- Editorial Planning (Newsletters/In-house Journals)
- e-Marketing (Marketing)
- Event Management (Public Relations)
- Excel (Microsoft)
- External Communications
- Internal Communications (Public Relations)
- Internal Communications
- Knowledge Management (Market Research)
- Market Research (Market Research)
- Marketing Research (Public Relations)
- Media Buying
- Media Planning
- Microsoft
- New Product Development (Product Management)
- New Product Release (Product Management)
- Newsletters/In-house Journals (Public Relations)
- Outlook (Microsoft)
- Point of Sale Material
- PowerPoint (Microsoft)
- PR Fulfilment (Public Relations)
- PR Strategy Development (Consultancy)
- PR Strategy Implementation (Consultancy)
- Presentation Delivery
- Presentation Preparation
- Product Launches (Event Management)
- Product Research (Market Research)
- Product Sampling (Public Relations)
- Production Liaison (Newsletters/In-house Journals)
- Promotions
- Publications (Public Relations)
- Qualitative Analysis (Market Research)
- Quantitative Analysis (Market Research)
- Sponsorship
- Staff Communications (Internal Communications)
- Strategy Development
- TV (Advertising)
- Word (Microsoft)
Media & Creative
Categories
Skills
- Books
- Business to Business (Writing)
- Children (Writing)
- Children’s (Specialism)
- Marketing Copy (Writing)
- Newsletters (Writing)
- Press Releases (Writing)
- Specialism
- Teenage (Specialism)
- Web Content (Writing)
Sales/Account Management
Categories
Skills
- Account Management (Account/Client Management)
- Account Planning (Account/Client Management)
- B2B
- B2C
- Client Assessment (Sales Management/Strategy)
- Client Liaison (Account/Client Management)
- Client Management (Account/Client Management)
- Client Prospecting (New Business Development)
- Client Researching (New Business Development)
- Competitor Analysis (Sales Management/Strategy)
- Excel (Microsoft)
- Market Analysis (Sales Management/Strategy)
- Market Orientated Strategy (Sales Management/Strategy)
- Market Segmentation (Sales Management/Strategy)
- Microsoft
- Negotiation
- Outlook (Microsoft)
- PowerPoint (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Relationship Building (Account/Client Management)
- Word (Microsoft)
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