Applying my knowledge of online user behaviour I created a digital strategy PR strategy designed to draw 200 unique users to the brand site during a one week product testing phase, but instead it drew over 1500 unique users.

During my time at Vinopolis I effected the following changes:
o Increased website traffic by 30%
o Increased newsletter subscriptions by 15%
o Increased website stickiness by 10%
o Increased the effectiveness of Google rankings by 60%

This was achieved by:
o Developing a long term digital strategy that introduced added value features to the website.
o Redeveloped the search engine optimisation strategy that was in place.
o Changed the newsletters to be editorially driven.

My work for this ethical fashion brand which will be launching summer '08 included:
o Two year digital advertising, marketing and PR strategy document
o Website design
o Programming of the website
o Producing online creative from concept to completion

I was responsible for the management of several accounts including:

o Branding/awareness: Universal Theatrical, Masterfoods, The Metropolitan Police and Nokia,
o Direct response: GSK, RBS and Plan International (charity).

My role touched all stages of account management from research, planning / implementation to the optimisation, reporting, analysis and ultimately presenting results to the client on both search and display advertising.

Key innovations I have brought to clients include: Quick Response (QR) codes, the customisation of Google Maps, microsite MPUs and digital dancing bus shelters, which was a media first.