• Marketing strategy: Plan and implement a yearly marketing strategy for both the corporate venue (B2B) and the wine tasting attraction (B2C).
• Complete management of the marketing team.
• Marketing collateral: Managing the design and production of all marketing collateral including brochures, leaflets and POS.
• Budget management: entirely responsible for the allocation of the marketing budget.
• Relationship management: Management of sponsors and third party agencies including contract negotiation.
• Media buying: Negotiating advertising rates and managing external advertising campaigns, as well as negotiating contra deals.
• Exhibition planning: Delivery of one corporate and three consumer exhibitions.

• Marketing strategy: Plan and implement marketing for each event including data selection, direct mail, email, PR, print and web campaigns.
• Marketing material: Managing the production of marketing material from design through to print. Managing and sourcing new suppliers, including negotiating rates and service level agreements.
• Analysis of marketing campaigns: Data analysis and report writing.
• Budget management: responsible for managing a yearly budget of approximately £300,000.
• Maximising exposure of events using PR.
• Continually achieving event attendance above and beyond targets.
• Managing a Marketing Assistant

▪ Marketing strategy: Worked with the Marketing Director on planning and implementing the marketing strategy for the year. Distribution channels used were direct mailings, targeted emails, telemarketing and networking.
▪ Research & development: Responsible for the development and segmentation of the company’s database in order to produce targeted marketing materials. Reduced returns by 20%.
▪ Event planning: Attended and assisted with the organization of 21 large-scale corporate events.
▪ Writing and managing the production of marketing material, planning and executing direct mailings and marketing emails.

▪ Managed the content and development of two Zurich websites. Focused on consistently updating and improving the sites to ensure our target audiences' communications needs were met.
▪ Supported a team of 25 web content managers.
▪ Introduced a website training programme which improved performance and reduced editorial time.
▪ Project managed adhoc communications. This involved researching content, proof reading, editing and designing the look and feel of the communication, often to very tight deadlines.
▪ Event planning large-scale exhibitions and events, most recently The Business Event for Zurich advisers in January 2004, which enjoyed an audience of over 1500 delegates and contributors.
▪ Developed an email database that reduced mailing costs and improved communication.

Infinite are a field-marketing agency that won the Sony account in September 2001.