CV

With a 24 year successful career in most areas of B2B sales, marketing, customer care management, consultancy and training. I have extensive experience, skills and knowledge in these subjects in various industries. In this time I have achieved many successful sales, marketing and training projects, which have gained my clients and employers high worth benefits and value.

My sales experience with my own and client’s products/services include; printing, publishing, marketing, training, professional services, IT, auto-repair, engineering, retail and many others.

At present I am a managing director of my own specialist marketing consultancy where I offer my services through consultancy, training, public speaking and publishing. Past employers and clients have included many corporate companies and SMEs.

My specialist skills are in referral and joint venture marketing, strategic customer care and communication. I am recognised as being a leading UK expert on these subjects by international marketing gurus and business leaders

I am an approved marketing expert with The TIMES-ONLINE Business website and Sage UK Ltd. I have recently written a book and many blogs on these subjects, trained hundreds of businesses through popular seminars and conduct public speaking.

My referral marketing model is a powerful concept that achieves very high sales and marketing results from traditional and referral marketing strategies at nil/min cost and time.

• Long experience and success in all aspects of B2B innovative sales and marketing, training and strategic customer care in various industries.
• Have conducted many successful marketing campaigns for clients and achieved exceptional results at min. cost i.e. up to 44% response from direct-mail, trebled response from word of mouth, 495% increase in orders for a wedding joint venture etc.
• Passionate about delivering the highest customer experience, appreciation, relationship, benefit, value, service
• High management and training skills (managed 98 consultants), great motivator and leads by example
• Very commercially aware and influential at all levels, goal oriented with high results attitude and emphasis on ROI
• Strong relationship skills with customers, colleagues, sales teams, alliance partners, agencies etc.
• Regarded as UK expert on referral, joint venture and community marketing and strategic customer care by peers and have trained hundreds of business owners on this subject.
• Conducted 28 successful joint venture projects over 24 years, largest JV with top 5 UK insurance companies and top 7 UK car manufacturers.
• Successful professional presenter, public speaker and communicator – Guest speaker at Dream-Start Event, Leeds this June; http://www.dream-start.com/speakers.htm approx. 6,000 attendees
• Logical thinker, resourceful, strategically creative and “Thinks outside the box”, strong problem solving and always open to new challenges
• Excellent team player with exceptional communication and people skills
• Author of own 218 page business book “The Power of Referral Marketing” (see testimonial page)
• Acknowledged marketing expert with Times on Line Business website and Sage (UK) Ltd. Current featured articles see: http://www.sageact-newsletter.co.uk/articles/referral.html

Employment History