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Printer friendly ]Seller 256887 - Hindhead, Surrey, UK
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| Hourly Rate: | £50.00 | |
| Available From: | Now | |
| Overview: | Experienced marketing and e-commerce professional with extensive understanding of the general insurance market plus 20 years proven track record of delivering both strategic and operational solutions. | |
 : Hourly rate shown includes a discount of 10% for registered charities. |
CV | 
SkillsCV
| Experienced financial services marketing and e-commerce professional with extensive understanding of the general insurance marketplace plus proven track record of delivering both strategic and operational solutions. Key achievements include: - Responsible for developing strategy and implementing e-commerce capability for UK's leading privately owned insurance intermediary (both B2B and B2C) including 35 brochureware websites and 30+ transactional sites - Developed range of SME insurance products for leading general insurer and managed five fold increase - Key role on board of management of start up software that became leading insurance software house within 3 years in business - Member of British Insurance Awards winning marketing team for launch of new telesales initiative Key skills include: - Proven ability to manage substantial budgets and deliver profit - Proven ability to deliver challenging objectives within tight timescales - Ability to motivate and manage staff to achieve challenging targets - Board level presentation, communication and negotiation skills - Customer focused philosophy and ability to liaise at all levels |
Employment History
(Apr 2004 to Apr 2008)
Head of e-Commerce Marketing
Guildford/London- Responsible for developing strategy and implementing company's e-commerce initiatives
- From standing start, built team of 15 e-commerce specialists
- Devised and implemented e-commerce insurance product development standards, processes, procedures and MI
- Devised and implemented e-marketing standards, processes, procedures and MI
- Implemented/maintained 35+ specialist brochureware websites
- Implemented 30+ “Quote & Buy” products (wholesale/direct/white label)
- Implemented email marketing (wholesale/direct), search marketing and affiliate marketing programmes
- Managed 15 staff and budget of £1.4m (ex internet marketing budget)
- Delivered a 2,500% increase in e-commerce GWP over 4 year period
(Dec 2001 to Apr 2004)
Head of Marketing/Head of Intermediary Sales
Brighton- Board of management member of start up software company
- Devised and implemented Corporate Strategy, Forecasts and MIS
- Devised and implemented launch campaigns for new products including PR, Advertising, Direct Mail, Email, Roadshow and Trade Event activity
- Acted as key speaker at roadshows, trade events, press events etc
- Sourced and implemented added value benefits with Strategic Partners
- Implemented ongoing customer satisfaction survey and monitoring
- Managed 4 staff and annual marketing budget of £280,000 (on target)
- Within 3 years established company as an award winning, leading brand name and facilitated company’s achievement of becoming the fastest growing software house and 4th largest in the industry with over 12% market share.
Professional Qualifications
| Associate of the Chartered Insurance Institute (ACII) Chartered Manager of the Chartered Management Institute (CMI) Member of Chartered Institute of Marketing (CIM Diploma P/Q - Case Study outstanding) |
Education
(Sep 1985 to Jul 1988)
University of East Anglia
BSc (Joint Hons) in Business Finance & Economics
(Sep 1975 to Jul 1984)
Oratory School
3 x A Levels: Economics (A); Maths (B); Physics (B)
12 x O Levels: 11 Grade B; 1 Grade C
Categories & Skills
Finance & Accounting
Categories
Skills
- Account Manager (Job Level)
- Area of Expertise (Insurance)
- Broker (Area of Expertise)
- Broker (Job Level)
- Business Services (Sector Experience)
- Casualty (Insurance)
- Commercial (Job Level)
- Domestic Policies (Insurance)
- Financial Services (Sector Experience)
- FMCG (Sector Experience)
- General Insurance (Insurance)
- General Insurance (Job Level)
- Health (Sector Experience)
- Housing and Property (Sector Experience)
- Insurance (Sector Experience)
- Job Level (Insurance)
- Joint Ventures (Area of Expertise)
- Leisure (Sector Experience)
- Manufacturing (Sector Experience)
- Media (Sector Experience)
- Negotiation
- Personal Insurance (Job Level)
- Policy Administration (Insurance)
- Private Sector (Area of Expertise)
- Property (Insurance)
- Public Sector (Sector Experience)
- Regulatory Compliance (Insurance)
- Retail (Sector Experience)
- Sector Experience (Insurance)
- SME (Area of Expertise)
- Technology (Sector Experience)
- Transport (Sector Experience)
- Travel Insurance (Insurance)
- Underwriting / Rating (Insurance)
IT & Internet
Categories
Skills
- Campaign Management (Project Management)
- Content Management
- CSS (Project Management)
- E-commerce (Project Management)
- Extranet (Project Management)
- HTML
- Internet (Project Management)
- JavaScript (Project Management)
- Joomla! (Content Management)
- Man Management (Project Management)
- Online Payment Systems (Web E-commerce)
- Private Sector (Project Management)
- SME (Project Management)
- Web Design (Web Design & Usability)
- Web Services (Project Management)
- Website Strategy
- WebTrends
- XML
Management Consultancy
Categories
Skills
- Business Development (Business Consulting)
- Business Plan Creation (Marketing Consulting)
- Business Plan Creation (Business Consulting)
- Business Planning (Business Consulting)
- Company Start-up
- Competitive Analysis
- Database Marketing (Marketing Consulting)
- e-Business Development
- E-commerce (Project Consultancy)
- Excel (Microsoft)
- Excel (Microsoft)
- Financial Services (Project Consultancy)
- Insurance (Project Consultancy)
- Interim Marketing Director (Marketing Consulting)
- Internet (Project Consultancy)
- Large Company - UK
- Leadership (Project Consultancy)
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Mergers & Acquisitions
- Microsoft (Project Consultancy)
- Microsoft
- New Product Launch (Marketing Consulting)
- Powerpoint (Microsoft)
- PowerPoint (Microsoft)
- Private Sector (Project Consultancy)
- Product Development (Business Consulting)
- Profit Improvement
- Project (Microsoft)
- Project (Microsoft)
- Project Management (Project Consultancy)
- Sales Force Management (Business Consulting)
- Small Business Development (Business Consulting)
- SME (Project Consultancy)
- SME Sector
- Strategic Analysis (Business Consulting)
- Tender Appraisal
- Venture Capital
- Visio (Microsoft)
- Visio (Microsoft)
- Word (Microsoft)
- Word (Microsoft)
Marketing/Advertising/PR
Categories
Skills
- Acquisition Marketing (Marketing)
- Adwords Campaigns
- Affiliate Marketing (Marketing)
- Affinity Marketing (Marketing)
- B2B
- B2C
- Below The Line
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Copywriting (Direct Marketing)
- Copywriting
- Database Analysis (Direct Marketing)
- Database Segmentation
- Direct Marketing (Marketing)
- E-commerce (Direct Marketing)
- Email Marketing (Direct Marketing)
- e-Marketing (Marketing)
- Excel (Microsoft)
- Microsoft
- New Product Development (Product Management)
- New Product Release (Product Management)
- Outlook (Microsoft)
- PowerPoint (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Strategy Development
- Word (Microsoft)
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