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Printer friendly ]Seller 256781 - Worcester, Worcestershire, UK
| Rating: |
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| Hourly Rate: | £70.00 | |
| Available From: | Now | |
| Overview: | Marketing and Design professional with fourteen years industry experience. Having designed, sourced and launched products into most key UK retailers including B&Q, Next, & Homebase. | |
 : Hourly rate shown includes a discount of 10% for registered charities. |
CV | 
SkillsCV
| As an enthusiastic and dedicated Design & Marketing professional, my career has given me the opportunity to experience and excel in a variety of roles across a wide spectrum of industries. With an enviable track record, and a unique portfolio of skills, I pride myself on bringing innovation and a ‘can-do’ attitude to any challenge! Key Achievements ▪ Devised and implemented product category range review in B&Q, delivering year 1 sales of £11m, an increase of 36% ▪ Integrated brand advertising campaign resulting in 185% uplift in sales on category, and 40% uplift across total product category ▪ Successfully project managed Graco’s 2006 Product Directory European launch, to launch within an exceedingly tight 10 week timeframe, and to budget |
Employment History
(Oct 2005 & ongoing)
Marketing Manager
Primary Responsibilities
▪ Strategic business development. Identifying new business opportunities and approach to marketing to these sectors
▪ Creation of the People Perfect brand image, including naming, verbal identity, across all associated sales & marketing materials, including company prospectus, website, & direct mail campaign
▪ Review and streamlining of product offer and project pricing to ensure relevance to business consumers’ needs
(Aug 2005 & ongoing)
Freelance Marketing Consultant
Ongoing Project Responsibilities
▪ Home Interiors Product Design Consultant – advising on future trends and design direction
▪ Commissioning & management of product design teams to complete new product development for launch to leading UK retailers; Next, B&Q and John Lewis
▪ Product portfolio review & recommendations. Gap analysis, market & trend research
(Dec 2003 to May 2005)
Marketing Manager
Swish UK – Newell RubbermaidPrimary Responsibilities
▪ Defining strategic direction of product categories. Implementation of marketing plans to deliver organisations strategic goals
▪ Managing and coaching a team of 6 Product Managers to manage existing product portfolio, new product development, and Far East sourcing
▪ Managing full marketing mix to ensure that product appeal is optimised
▪ Delivering excellence in consumer messaging (PR, advertorial etc) and in-store presentation
(May 2002 to Dec 2003)
Product Manager
Swish UK – Newell RubbermaidPrimary Responsibilities
▪ Managing product portfolio, identifying gaps for new product development
▪ Delivering new product innovation from concept to shelf
▪ Product sourcing from China and India
▪ Packaging development
(Apr 2000 to May 2002)
Assistant Product Manager
Brintons CarpetsPrimary Responsibilities
▪ Managing product portfolio, identifying gaps for new product development within residential & commercial market sectors
▪ Brochure & promotional material development and print delivery
▪ Commissioning & managing photo shoots
▪ PR and advertising campaign conception & implementation
▪ Implementation of Brand Bible
(Oct 1999 to Apr 2000)
Sales & Marketing Admin
Bliss LtdPrimary Responsibilities
▪ Sales order processing
▪ Managing Mail Order sector of business
▪ Assisting with trade fairs, brochure development and promotional activities
(Sep 1996 to Sep 1997)
Gallery Assistant
Collection GalleryProfessional Qualifications
| CIM Diploma June 2002 Design Enterprise Fellowship – Birmingham School of Jewellery Sept 1998 BA (Hons) Textiles – 1st Class Goldsmiths College - London June 1995 |
Categories & Skills
Management Consultancy
Categories
Skills
- Business Development (Business Consulting)
Marketing/Advertising/PR
Categories
Media & Creative
Categories
Skills
- Product Design (Design)
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