Set up the company to specialise in Big Ticket (£1m to £100m) sales training.
• Invented a sales training system based on Games Based Learning.
• Acquired offices with training facilities and built a multi disciplined fulfillment team.
• Negotiated an agency for elearning products and set up an internet sales operation.
• Achieved ASET recognition of several professional development courses.
• Developed TACK and Befi relationships, delivering high level training to their clients.
• Presented at numerous exhibitions and secured many contracts including Allied Irish Bank, Baker Tilly, BT, Google, Glotel, Marsh Risk Consulting and Microsoft.
• Maintained profitability throughout and negotiated a profitable sale of the business.

2000-01 Regional Sales Director – London Industrial & Commercial Office
Promoted to the Management Board to lead a sales team of 8 in the largest office, with a £110m new business target.
• Led teams supporting major global wins at BASF, BP, ICI, Rio Tinto, Shell, UK Coal and Western Power Distribution.
• Met or exceeded all objectives – rated “exceeds expectations”.

1998-00 Sales Director – Energy, Chemicals & Utilities Sector
Promoted to develop sales in this critical Sector, personally leading many big ticket bids.
• Developed Water Sector strategy culminating in major Industry Conference, leading to trophy assignment on competitive access.
• Developed Energy Insight process, increasing profile and leading to significant appointments as advisors to major players.
• Exceeded sales target by 122% and admitted to partnership track.

1997-98 Sales Director – Entrepreneurial Services Sector
Recruited to lead partner sales team, developing new business from growing companies.
• Developed UK use of “The Float Room” becoming the leading IPO facilitator, securing more than 30 new clients.
• Successful pursuits included Burren Energy, Greenergy, ERM & Appointment Group.
• Exceeded sales target by 9%, achieving 27% overall growth.

Invited to develop a major product division – Large Voice Systems – t/o £40m.
• Re-engineered corporate structure to increase business by 50% and cut costs by 25%.
• Devised Major Account sales plan and developed strategies to achieve agreed targets.
• Introduced new dealer and direct sales strategies to stabilise market reputation and build increased market share.
• Re-established links with other European units to improve global marketing strategy.

Appointed to manage ICL relationships and set up other major IT accounts – 12 staff.
• Managed and maintained strategic ICL relationships, building to £70m pa.
• Planned, managed and won a bid for SUN Microsystems financing worth £25m pa.
• Planned expansion, negotiated in Holland and France and secured SUN Belgium.
• Developed channel marketing to support 60 accounts, generating £20m pa.
• Contributed 33% of company profit, with 5%of headcount, prior to sale to GE Captial.

Set up company to supply IBM processors, screens and printers and subsequently cabling.
• Developed computer business generating profit of £70k in year one.
• Introduced structured cabling business increasing profit to £120k in year 2.
• Received an offer from Belgium for the business and negotiated a profitable sale.

Invited to develop sales within the financial services sector.
• Targeted untapped City market by cold canvassing, generating sales of over £1m pa.
• Developed marketing plan for Hong Kong, generating business of £1m pa.

Recruited to build Wang account and establish leasing business in IT market – 4 staff.
• Built relationships with Wang, generating £12m T/o, from zero start, in year one.
• Gained Top Salesman Award 2 years running and rapid promotion.

Recruited to the graduate recruitment programme and rapidly promoted.
• Gained approval from DTI and introduced EPOS into BP forecourts.
• Achieved major sales to Conoco, Finlays and Halfords, securing top sales awards.