Self employed since February 2007, promoting local businesses through a range of marketing tools.

- Provide internal analysis across products, markets and affiliates to aid the decision making process and to strengthen business proposals.
- Liaise with marketing identifying profitable customer segments, devising suitable promotions, determining their effectiveness and recommending subsequent actions to increase revenue and maximise profits.
- Provide analysis and modelling of customers’ product related behaviour and deliver marketing campaigns and business planning support for the business.
- Propose innovative promotions and provide supporting analysis from concept through to robust business recommendations, enabling the achievement of business and marketing objectives.

- Developed and instigated consolidated group reporting ensuring consistent data is provided from the regional offices.
- Act as a central source of business performance information with ultimate responsibility for ensuring consistency and availability of data.
- Worked directly with IT planning the migration of the European region database to guarantee data integrity and reporting continuity.

- Created the reporting infrastructure for all web divisions within the business determining the KPI’s required to assess their performance and managed the team responsible for providing them.
- Prepared reports assessing marketing promotions, the affiliate program and the overall marketing plan to improve business strategy.
- Ensured online tracking was in place and regularly monitored to assess the effectiveness of the in-house affiliate program. Identified and implemented the most suitable third party for a managed affiliate program.
- Designed interactive spreadsheet models for forecasting, assessing the impact of changes to campaigns and the affiliate program and drawing conclusions on expected business outcomes.

- Produced management reports detailing performance against the Key Performance Indicators and performance of promotional activity.
- Collated management information from across the company with the responsibility for
guaranteeing a single data source.

- Managed a team to ensure that performance targets, service level agreements and regulatory requirements were met. Developed and led staff training sessions.
- Provided support and direction to promote effective individual and team working. Actively developed the performance of staff by motivating and encouraging improvements in performance.