Seller 255132 - York, North Yorkshire, UK
| Rating: |
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| Hourly Rate: | £20.00 | |
| Available From: | Now | |
| Overview: | Freelance Marketing Communications professional with extensive MCM project management, campaign planning and copywriting experience. B2C/B2B expertise in education, publishing, new media and ESL. | |
CV
| An experienced Marketing Executive with expert project management skills. Demonstrated ability to complete MCM campaigns on time and on budget in support of both Sales and Marketing teams. Solid grasp of new technologies and their role in marketing campaigns. MAJOR ACHIEVEMENTS • Planned, managed, and successfully completed MCM campaigns • Managed branding and copy for new unified corporate website, including product sites and catalogue • Established as technical and project lead for e-marketing tools |
Employment History
(Feb 2008 & ongoing)
Freelance Marketing Project Coordinator
Leeds College of Building, LeedsPlan, write and manage Marketing ongoing and new Marketing projects related to recruitment of students onto courses and general promotion of the College.
(Apr 2005 to Oct 2007)
Copywriter
Planned, wrote and managed product launch and national Marketing campaigns, including:
• Launch campaigns for divisional products
• National campaigns for individual products and product groups
• MCM collateral (web-based, DM, email, presentations)
• Campaign tracking/performance measurement
(Feb 2002 to Apr 2005)
Marketing Assistant – Brokerage
United Properties, LLCCreated, wrote, distributed, and managed Marketing materials and processes, including:
• E-Brochures and e-Flyers
• Investment offerings and proposals
• Marketing packages and direct mail campaigns
• Newsletters and correspondence
Maintained and reported market information, including:
• Leasing and building reports
• Prospect reports
• Client and property databases
Promoted and utilized technology.
Provided point-of-contact for clients via phone, e-mail and in-person.
(Jan 2001 to Aug 2001)
Document Analyst / Technical Writing Consultant
Judge Consulting, IncCreated, revised, maintained, and managed:
• Online billing statements
• Document version control
• Process and Procedure Documentation for IT Dept.
• Automation of existing projects
(Jun 1999 to Jan 2001)
Desktop Publishing Specialist
Institute for Clinical Systems ImprovementDesigned, developed, wrote, maintained, and implemented a complete documentation process for the following:
• Patient care guidelines
• Written and graphical content
• Guideline Reference Materials
• Internal publications and communications
• Corporate website
Collaborated with and presented to ICSI activity groups.
(Aug 1997 to May 1998)
Instructor – First Year Composition
Iowa State University Department of English, Ames, IADesigned and implemented complete, semester-long lesson plans, including:
• Presentations related to course materials and concepts
• CBT and WBT programs
• Student writing evaluations
Education
(Mar 2006 to )
i-to-i UK
Diploma in Teaching English as a Foreign Language; 03/2006
(May 2005 to )
St. Cloud State University
Master of Arts, English; 05/2005.
(May 1997 to )
St. Cloud State University
Bachelor of Arts, English (cum laude); 05/1997.
(May 1993 to )
Institute of German Studies: Bemidji, MN/ Concordia College
Zentrale Mittelstufenprüfung (Goethe Institut: Chicago, IL); 05/1993
Categories & Skills
Marketing/Advertising/PR
Categories
Skills
- Annual Reports (Publications)
- Annual Reports (Copywriting)
- B2B
- B2C
- Branding & Brand Management (Marketing)
- Brochures
- Campaign Implementation (Campaign Management)
- Case Studies (Copywriting)
- Copywriting (Direct Marketing)
- Copywriting (Newsletters/In-house Journals)
- Copywriting (Publications)
- Copywriting (Public Relations)
- Copywriting
- Database Analysis (Direct Marketing)
- Desktop Publishing (Design)
- Direct Marketing (Marketing)
- Editing
- Editorial Planning (Newsletters/In-house Journals)
- Editorial Supplements (Publications)
- Email Marketing (Direct Marketing)
- English (Languages)
- Envelope Design (Direct Marketing)
- Excel (Microsoft)
- External Communications
- Fax Marketing (Direct Marketing)
- Features (Copywriting)
- German (Languages)
- Inserts (Direct Marketing)
- Internal Communications
- International Mailing (Direct Marketing)
- List Building (Direct Marketing)
- Lotus
- Mail Tracking (Direct Marketing)
- Microsoft
- New Product Release (Product Management)
- Newsletters/In-house Journals (Public Relations)
- Notes (Lotus)
- Off Line (Design)
- On Line (Design)
- Online Opinion Polls (Public Relations)
- Outlook (Microsoft)
- Point of Sale Material
- Posters (Design)
- PowerPoint (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Press Releases (Copywriting)
- Printing (Direct Marketing)
- Product Sampling (Public Relations)
- Production Liaison (Newsletters/In-house Journals)
- Promotional Material (Design)
- Promotions
- Proof Reading
- Publications (Public Relations)
- Publicity Material (Copywriting)
- Retention Marketing (Marketing)
- Scripts (Copywriting)
- Speeches (Copywriting)
- Strategy Development
- Word (Microsoft)
- Wordperfect

