am the customer interface for the Studios. This means being first point of contact, identifying, developing and delivering creative and value driven solutions as well as maintaining healthy, dynamic and proactive relationships with the customer at all times. As part of my role I act as the Studios ambassador liasing with senior teams at the attractions to actively promote Studios creative and design capabilities and input in new product development and wider business strategy for Merlin Entertainments Group (former Tussauds Group). On the commercial side I have handled Partnerships with: Cadbury’s, Coca Cola, Nintendo, Tropicana, Microsoft, Carte Blanche and Superdrug to name a few.

ACCOUNTS
Alton Towers; Chessington World of Adventures, Thorpe Park; Heide Park (Germany); Madame Tussauds London, Commercial Wax Commissions

AREAS OF RESPONSIBILITY
Business Strategy; Masterplanning; Blue Sky & Think Tanks; Marketing Brief ; Creative resourcing; Product Development; Project Management; NBD support; Brand Partnerships; Budget and Programme Management; Research & Development

PROJECTS & BUDGETS
Alton Towers product development 2007: £1.8 m
Ongoing Theme Park development - £2m
Alton Towers 2008 major attraction - £9m
Thorpe Park 2009 major attraction - £10m
Masterplanning 20 year strategy
Commercial Wax Commission contract: £13m

NEW BUSINESS DEVELOPMENT
Atlantis Hotel (Germany)
Limes Park (Germany)
New Madame Tussauds franchise in Mumbai, Delhi and Hyderabad

IMMEDIATE FUTURE (Digital PR) Feb – March 06
I was responsible for the day to day running of four accounts within the online and digital arena. Duties included client handling, media relations, strategy and tactical implementation. Extensive coverage was achieved in many well known trade publications.

THERESA SIMON COMMUNICATIONS (Arts PR) Dec 05 – Jan 06
TSC specialises in arts public relations. I was brought in to help write several proposals for new business pitches that required diverse strategic input, including youth marketing and online experience.


GOA DEPARTMENT OF TOURISM: World Travel Market – Nov 2005
I put together a press conference to introduce trade media to the new tourism policies devised by the new government of Goa. Managed both the logistics of staging the event, including venue search, layout, catering and AV equipment as well as presentation content, design and media relations.

JACK MORTON WORLWIDE, London (Major Scale Live Events) May 2003 – Oct 2005

Phillips Global Procurement Proposal: Strategic consultant: creative messaging
I was brought in to help write a proposal for Phillips Global Procurement Strategy worth 8 million Euros. Since then Jack Morton has won the account, which will involve several major external and internal events around the world.

Toyota European Dealers Meeting –Today, Tomorrow, Together
Event Organisation & Creative messaging
Event designed for Toyota’s key dealers to share future plans, preview their latest car models and celebrate the company’s recent success in the automotive sector. 5,000 dealers, over three days, eight major car reveals, pyrotechnics, 100 dancers, Whitney Houston, the event was a total success and has won several industry awards, including, Most Effective Event Activity Automotive 2004. I was brought in to help logistics and production teams with my contacts in Barcelona, ranging from finding a suitable venue, to advising on the entertainment scene and catering to writing the speaker’s speeches and interactive workshop themes.

Reuters Expo 2004 – The Way We Work
Web Content Strategy and Project Direction for Expo
Building on the success of Reuters 2003 Global Day, and in keeping with the Living Fast programme, the company’s management team decided to stage an Expo in six locations around the world. The Expo was designed to help staff understand the world of Reuters and how each individual and their functions fit into the mix. I was asked by Jack Morton to create and manage a virtual tour to allow those unable to attend to access and interact with the information in the same way as those present. I took on the project from its inception and was responsible for planning, structure, content management, web design coordination and content creation.

NHS Live 2004: Project Management: Programme of Events / Awards Programme
This is biggest communications programme ever undertaken by the NHS. It was designed to promote involvement, encourage learning and celebrate achievement. 3,000 NHS staff took part in master-classes from leading thinkers in some of the most important topic areas of Health and Social Care today. Winner of many industry awards, including CIB Award of Excellence and Gold Award in the Events Awards for Best Conference in 2004.
I was responsible for putting together and writing the content for event guide and awards’ ceremony programme.

Reuters Living FAST 2003 - Web Content Strategy and Implementation
This is the biggest Internal Communications effort Reuters Worldwide has undertaken! In just six weeks, Jack Morton conceived and delivered Living FAST Day, an internal campaign for 16,000 global employees. This 20-hour celebration linked over 90 events from every continent through a major website. I was responsible for planning, vision, content development, project management, web design coordination, copywriting, news generation, as well as communication and brand strategy for the three major intranets that made Living FAST a reality. The Countdown website had nearly 225,000 hits in the week leading up to the event. On the day itself the site attracted over 10,000 unique users—more in one day than any Reuters’ Intranet site had achieved in an entire week. The project was highly successful and has won major industry awards for innovation and quality, including Gold Award, Best Activity, Business, Finance and Government sector 2004— Event Awards and Silver Award, Finance—Incentive and Meetings Association (ITMA).

Various SME clients, Nov 2002 – April 2005

DA GROUP: New Media Marketing
I was asked to promote Yomego WeeMee Edition from the DA Group. Yomego is an advanced java-based content application for modern mobile phones – allowing users to send interactive messages and design their own characters. Using the web to reach a younger audience – I arranged online competitions on numerous high-profile websites visited by many teenagers. The activity drove traffic to the Yomego website, increased brand awareness and encouraged downloads of the free application.

SALESCENTRIC: Strategic Positioning
Campaign focused on educating a business audience, creating channels to market and building the SalesCentric (former name Real Time) brand name. This was achieved through a communications plan encompassing a re-brand strategy, including new name, logo, brand identity and values; pr in particular issues and feature coverage, marketing & partnerships and speaker programme.


LIBERTY EUROPE NETWORK: Trade PR
I was asked to generate exposure for the launch of Liberty Europe’s WiFi service with three key objectives: selling Liberty Europe to b2b partners; educating the end user audience and building the Liberty Europe brand name. To this end, I focused the strategy on positioning the smaller Liberty Europe as a major leader, on the same platform as BT, T-Mobile and SwissCom, by emphasising innovation and leadership through opinion led pieces, timely press releases, interviews with key personnel as well as in-depth features in technical and travel trade magazines. I also set up competitions with leading hospitality tittles as well as speaking engagements in leading industry events. The result: extensive coverage achieved in key online, technical and hospitality media. The campaign substantially increased Liberty’s profile, positioned Liberty as a big player in a crowded market place, generated awareness of key issues in the industry and placed CEO on a leadership platform.

PROGRESSIVE AV: Consumer PR
I was asked to generate exposure for the launch of the LAKS memory watch for its distributors. The gadget is a wrist-watch with a built in hard drive and the campaign focussed on generating coverage in consumer titles through: press release distributed to 150+ titles, competitions used to build awareness, consumer tech features to generate excitement. Coverage achieved in The Times, Star, Mirror, Sunday Post, Independent as well as countless regional, trade magazines and websites.

Other consultancy roles include: General Motors, Inspire TLP, Man Bytes Dog, Business Gym, Elizabeth Finn Trust, New Know (Spain), Selmarc, Le Cool (Spain)

I devised and implemented the Communications Strategy on behalf of the company – including: media relations, marketing, branding, promotion, web editing and internal communications activity. Working in tandem with the Marketing Department I instructed on proceedings of promotional campaigns as well as produced copy for all external materials - corporate and event related. Being in charge of building the Access Conferences Brand name meant I had to develop relationships at all levels with journalists, publishers, influential associations, potential speakers and the various agencies representing them.

Duties at Magellan Public Relations ranged from research and copy-writing press releases to organising large scale press events and launches, handling day-to-day media relations and managing clients in the travel and leisure industry, including: The Ritz Carlton Hotel Company, The Merrion, Dublin, Palm Springs Desert Resorts and Galeries Lafayette, Paris.