I am the CEO and Principal Consultant of a specialist consultancy on high stakes and sometimes high profile pitches. As an example, in the last quarter of 2007 we were engaged by a New York media agency to support them on their successful bid for Billion dollar global account – one of the biggest media pitches ever to be made.

For over three years I have worked with one of the largest promoters of motorsport in Europe. I designed and established a Marketing and Commercial Department for the group at the start of 2005 and then assisted them to secure naming right sponsorship for two series. I have also done similar work for emerging motorsport series.

Engaged by the period's leading marketing agency in the Formula One sector supplying Strategy, PR, Event Management and licensing services with offices in six countries. Assisted them to win a number of strategically important accounts including the Formula 1 PR account for Bridgestone, and the event managemnt account of Orange.

My consulting work included a full audit of the commercial department of a major Formula 1 team commissioned by the Team Principal and the Managing Director. This assignment involved the complete redesign of the structure of the department, and numerous recommendations to improve its effectiveness. This report was very well received by the team and its sharholders.

From 1998 to 2003 I worked with the largest international management consultancy that works in this space with over 200 consultants in 10 offices. Engaged to drive the Pitch Practice in Melbourne, Australia I was then transferred to London to head up the same practice for Europe.

Established for over 30 years, this group has consulted on tens of thousands of pitches in dozens of countries. This experience has allowed it to identify best practice pitching across all major industries, and to develop proven frameworks that work in all pitch environments. From high profile pitches such as countries bidding on the rights to host the summer Olympic Games, complex bids such as defence through to highly creative advertising pitches.

Over the five years I worked with this group, I consulted to many of the world’s leading media, banking, IT, defence, construction and professional service groups on dozens of successful pitches. During my time working with this group in London my clients were successful in winning nearly 90% of the pitches I was engaged to assist them on.

I spent twelve years in advertising in Australia as an Account Director or Strategy Director on a number of major accounts including BMW.

I was made a Group Account Director of a WCRS affiliated agency in Australia in my twenties, and went on to run the accounts of some of their largest clients. The last few years of this part of my career were spent as MD of my own agency that specialised in branding services and marketing prestige goods & services including a wine retailer, prestige property developments, and the distributor of prestige performance vehicles.

As CEO I oversaw the rapid growth of this agency to be one of the leading agencies in Australia, and to win the advertising accounts of many substantial non-luxury brands helping it to lead new business success tables.