Self-employed Copywriter and Marketing Communications specialist. Researched and wrote web pages on volunteering for a major university and developed PR campaigns for a supplier to schools and nurseries. Provided communications support and marketing advice to SME's and ran SME training sessions on marketing communications.
Developed new leads for two SME businesses and marketed and sold sponsorship and exhibition space for another client.

- Developed a new brand identity for the market leading Prospects series of graduate recruitment titles resulting in a brand image which helped consolidate Prospects as the leader in the graduate recruitment publishing market.

- Managed all PR activities and gained national coverage across national press, trade press and radio.

- Launched a work experience award to give recognition organisations that offer studdent work experience. The 2005 award received over 80 nominations and culminated in a high profile award ceremony in London.

- Developed market research to measure and benchmark student awareness and usage of our products against our competitors and track changes in student behaviour.

- Developed new on-campus distribution channels and set up a channel management function to ensure more effective distribution and promotion of our paper titles.

- Improved the level of internal communication by establishing a cross-functional communications team, ad-hoc information seminars and weekly email newsletters.

- Organised several major corporate and media events including a Royal visit, the opening of Airedale’s new £1 million test centre and an inaugural European conference; in each case managing all media interest.

- Developed a brand marketing plan for a major new product line including a high profile launch event, advertising, sales literature, exhibitions and a UK roadshow.

- Increased the level of international market research data available within the company. Further developed contacts with Government and industry research organisations and represented the company at industry marketing association networking events.

- Organised and managed the company presence at several major international industry exhibitions and seminars. This included working closely with our overseas distributors to plan and organise local marketing campaigns.

- Appointed new creative agencies to raise the impact of all corporate communications. Increased our profile in the trade press through initiating annual planned advertising campaigns.

- Launched a business-to-business monthly newspaper, hitting the sales target for the first issue.

- Launched Bradford’s first tourist guide, distributed via independent outlets throughout the district.

- Increased premium rate telephone revenues by 100% within 12 months.

- Worked with a national cross functional team to develop ideas and a business plan for an electronic newspaper.