Established a unique and very successful company providing an animal care service within East Anglia.

Responsible for working with and supporting secondary age students in core subjects who had been excluded from main stream school because of their behaviour, social and emotional problems.

I formed Image Consultants to provide freelance, consultancy and support services to individuals and smaller companies that required ongoing and effective PR, Marketing and Communication support. I provided the complete marketing mix including web design, media relations, advertising, brochure/POS production, sales support, marketing planning and exhibition organisation. I was also responsible for campaign creation and management - targeting, integrating telemarketing, events, direct marketing and advertising campaigns. I was responsible for setting budgets and evaluating marketing activities.

Responsible for reviewing and controlling all aspects of PR, Marketing, Event and Communication Management within the company which involved working closely with worldwide divisions and corporate marketing departments. Media liaison was essential as was the provision of marketing and PR support to suppliers and smaller outlets which included managing competitions, customer incentive programmes and modification and management of marketing material to suit needs and markets.

I was responsible for market research, market trends, web design and management, market drivers and competitor analysis and I was responsible for identifying and fully organising events, sales conferences, exhibitions, product launches and seminars on a national and international scale. I was responsible for production of company literature and internal and external communication material.

Business development was essential as was establishing working relationships with major clients to ensure that any PR and marketing opportunities were maximized to all parties mutual benefit.

I was responsible for establishing the companies marketing and PR strategy to maximise and promote the companies position within the marketplace. I managed all elements of the marketing mix including advertising, media liaison, internal and external communications. I oversaw the production and distribution of internal and external communication material, director announcements and was also responsible for the production of the companies POS and support material.

I was responsible for managing Corporate Hospitality and Customer Events, visits and implementing Sales Incentive programs, customer satisfaction surveys, the organisation of Sales Conferences and Exhibitions and the implementation of direct mail strategies.

This was a newly created position within a prestigious Golf and Country Club, I was employed on a project basis to manage its opening in the UK and production and undertaking of all the associated PR and Marketing. My main role was the establishment of a marketing and sales strategy to assist in the launch in conjunction with the PGA European Tour. I organised a promotional celebrity golf tournament, production of all associated marketing material and literature, market research, direct mail, advertising, lead generation and follow-up.

Management of all aspects of PR and media liaison with local, national and international media through establishing systems and practices which helped to promote and maximise sales and company success including crisis PR. Responsible for the organisation of all media, press events, new product launches and sales conferences including a Royal opening in Manchester.

Assisting in research, production and distribution of company newsletters and literature and the management of photographic shoots for PR purposes and the organisation of advertising campaigns from the initial brief to advertisement placement and the monitoring and follow-up of any leads generated.

I was responsible for the management and launch of a new Corporate Image for the company which included branding and marketing design including corporate and product logos, sales/marketing literature and branding/marketing guidelines.