PROFILE:
An vastly experienced creative marketer with project management, collateral, NPD, branding and packaging expertise from working within FMCG, B2B, B2C in manufacturing, retail and agency sectors.

GRAFFITI MARKETING - April 2007 to September 2007 (redundancy)
Full service creative marketing agency, brought in to manage major accounts and develop team.

GROUP ACCOUNT DIRECTOR: Responsible for 4 account managers and specialist contractors.
Clients:
NEC – High tech product and services Japanese company. Turnover £41.6billion. NEC UK’s primary marketing communications and creative agency. Included project management for a technology demonstration room within The O2 Arena London. Also all sponsorship, videos, collateral, staff training, event management, website, brand guidelines and promotions related to the O2. Internal communications- magazine, internal comms displays, signage, reception branding. Corporate collateral and presentations for all 5 divisions of the company.

Worthington Nicholls Group – Installation and maintenance of heating and cooling equipment
for commercial, retail, hotels and govt. Buildings. Creative included data sheets, annual reports, channel brochures, website design and maintenance, newsletters, PR and branding.

THUS / Demon – Internet providers. POS, newsletters, PR, Next Generation Networks collateral, internal comms, direct mail campaigns – Blackberry & 3G, adverts- bus and tube.

Polaris – Quad bikes & Victory Motorbikes. Brochure design &print, event management.

Cogdem – Carbon Monoxide Awareness, trade association.PR & marketing for CO alarm manufacturers. COCAA steering group member, fuel industry consumer CO awareness campaign.

CFA - April 2006 to March 2007
PR lead marketing agency primarily focusing on construction and community marketing
ACCOUNT DIRECTOR:
Clients: CJHaughey – ground workers, Coventry, Old House Store – traditional builders merchant, Cogdem – Carbon Monoxide Awareness, trade association, Polaris – Quad bikes & Victory Motorbikes, One Step at a Time – family assessment centres, BRK & Dicon– fire safety, Toshiba – imaging, Limetec – lime mortars and plaster, Knightstone – housing association.


BRK BRANDS EUROPE LTD. / COLEMAN UK PLC - February 1997 –March 2006
Manufacturer and distributor of major consumer brands First Alert & BRK (fire safety), Coleman & Campingaz (outdoor leisure) products. Other brands responsible for – Timberland & Eastpak luggage, Taymar gas torches, Sunbeam – Grillmaster, Powermate generators.

EUROPEAN MARKETING DIRECTOR BRK/First Alert January 2002 to March 2006
ACTING MD (MATERNITY COVER) BRK/First Alert 13 MONTHS 2004/5
UK MARKETING DIRECTOR All brands May 1999 to December 2001
GROUP MARKETING MANAGER All brands July 1998 to April 1999
EUROPEAN MARKETING MANAGER First Alert February 1997 to June 1998

RESPONSIBILITIES /ACHEIVEMENTS:
Full responsibility for European marketing team covering brand development, strategic & budget planning, new product/category development and launches whilst increasing market share across Europe. Responsible for 14 consumer brands with a marketing department of 5 UK & 6 European.
• Experienced people manager, recruited & developed a full dedicated European marketing team.
• Introduced and developed fire safety category across Europe and opened up new geographic regions through communication, lobbying, education and working with influencers.
• New Product Development from initial research & analysis, design brief and specifications, manufacturing feasibility, testing and product pricing to complete product launches.
• Brand guidelines for Europe to ensure consistent messaging and brand strength.
• Planning, booking and controlling media schedules, sponsorship, events and exhibitions.
• Category management working alongside sales team on planograms & promotions.
• Web site design, maintenance for BRK and First Alert brands in each brand & country.
• Launch in Europe of new patented technology in smoke alarms with full targeted communication support–PR, literature,data sheets, website, POS, advertising & direct mail
• Briefed and introduced new European multilingual Fire Safety packaging after a SKU rationalisation programme, which allows greater flexibility and cost savings.
• Effective use of Category management. ‘Home Safe and Sound’ merchandising has proven to give up to 30% sales increase due to trading up at point of purchase.
• Secured major sponsorship deal with the Duke of Edinburgh awards, which lead to an initial 35% increase in sales of selected outdoor equipment.
• Increased brand share in competitive sector for tents & sleeping bags from 2% to 16% in two years and still growing due to effective advertising and POS.
• After evaluation and research new adverts and media schedule have successfully been applied and tracked increasing telephone enquiries by 900% per month (Coleman brand).
• Relaunched two brands under threat from new competitors – Taymar (gas blow torches) & BRK through innovative packaging & POS the brands were re-established as category leaders.
• Launch new products and categories in Europe; generators, outdoor lighting & heating, carbon monoxide alarms
• Maintained high brand profile for Eastpak and Timberland luggagevia targeted advertising.
• Extreme sport event sponsorship and press events for Eastpak and Timberland secured coverage and increased sales in youth and fashion market


EARLY LEARNING CENTRE - July 1994 - December 1996
Retailer, specialising in pre school development toys. E.L.C. is the UK’s largest toy manufacturer.

BRAND MANAGER - TOYS
RESPONSIBILITIES / ACHIEVEMENTS
Maintain and increase brand awareness and communicate core values to the consumer.
Design and manage of all POS, promotional collateral, signage, direct mail brochures & postcards packaging, website for mail order business.
Seek and secure new customers through loyalty and direct mail campaigns.
Planning and implementation of promotional calendar.
Control and responsibility for £5 million catalogue budget, Direct mail budget £1million
Major redesign of Toy catalogue that successfully improved mail order sales by 15% & won a European Rotogravure ‘Design impact’ award for print 1996.
Initiated and produced the ‘First Years’ catalogue using a list from Bounty, 76% of first time mothers signed up to the main ELC database.
Proposed and initiated the placing of ELC branded toys within Sainsbury's & Debenhams stores.

UNIVERSITY OF WESTMINSTER -January 1994 - June 1994
LECTURER - Teaching 1st & 2nd year Product Design Engineering degree students.

TRANS - AFRICA OVERLAND EXPEDITION - May to December 1993

GEORGE WILKINSON (BURNLEY) LTD - October 1989 to April 1993
Manufacturer of Housewares under the Progress Brand & own label.

PRODUCT MANAGER December 1992 to April 1993
MARKETING EXECUTIVE January 1991 to November 1992
PRODUCT DESIGNER October 1989 to December 1990
RESPONSIBILITIES / ACHIEVEMENTS:


EDUCATIONAL QUALIFICATIONS

CONYERS SCHOOL, YARM
1983 ‘O’ LEVEL nine 1985 ‘A’ LEVEL four

RAVENSBOURNE COLLEGE OF ART & DESIGN, LONDON
BA (HONS.) PRODUCT DESIGN ENGINEERING 1986 - 1989 Grade 2 : 1
Foundation course in General Art and Design 1985 - 1986 Grade Distinction