• Management Consultant to Senior Partner - Context is the EMEA leader in providing transactional business intelligence to the commercial IT Industry
Responsibilities: Tasked to establish product service offering to the retail sector. Project leadership of design, development, and sales team roll out of a dynamic category management product, targeted to support the marketing function across 11 EMEA countries. Leadership of Share of Voice/Share of Shelf Levin Consulting Project to Microsoft EMEA
Achievements: Pilot sales revenue generation of 100k in 1st 5 weeks of mission, high customer satisfaction leading to 2 year re-subscription to service, Product Service addition to Context Core Portfolio of EMEA Services. Sales Team Training, Dev of Marketing collateral/GTM Strategy
Clients: Microsoft, HP IPG, Cisco, Carrefour, Auchan, DSG, Tesco, Media Markt, Uni Euro, Metro,

EMEA Channel Intelligence Marketing Manager 2003 - 2006
Responsibilities: A role solely developed for me, managing a direct team of 4 and 6 internationally located staff (France/Germany/Budapest/Mauritius) Scale of ePOS decision management reporting
Product (eSMART). Designed to support EMEA Sales, Marketing, Product Placement, Targeting, and ROI processes. 2 Programs run in parallel delivering bespoke solutions to retail and reseller businesses at country sales, marketing and supply chain levels. EMEA sales leadership, country deployment, SLA process, full budget management and eventual infrastructure outsourcing.
Achievements: 50% saving via infrastructure outsourcing with zero disruption to service, high internal/external customer satisfaction, data quality < 99%, 100% user increase, 1st viable Marketing ROI tool measuring < 10M annual marketing spend with daily product, store level customer data

● UK Consumer Business Development Manager 2002 - 2003
Responsibilities: CEO level engagement of targeted new customers in the retail consumer channel.
Development of unique partnership propositions relating to Product assortment / product positioning and marketing to widen HP distribution and leadership in new strategic channels, primarily mass merchant and photography. Market appraisal / sizing, competitive analysis and GTM sales and marketing strategy development.
Achievements: Led Tesco UK into consumer IT category via WW Non-Food Purchasing Director partnership, led store re-design and execution across 100 Tesco Extra formats. Tesco today rank as a top 5 retailer within this category (source: GFK 2007) and account for < 25% of HP’s supplies business and <5% of hardware. Secured category captaincy for HP. Secured strategic alliance with Asda Wal-Mart on WW Level, Costco re-engagement and range extension and new account Jessops for strategic photography market penetration

● UK Channel & Trade Marketing Manager 2001-2002
Responsibilities: Leadership of customer marketing and buyer relationships, development of key consumer retail partners to widen distribution and take share. Leadership of product marketing strategy and execution, marketing mix, range and assortment planning, tactical marketing team input and new business development. Management of 2-4M annual BTL marketing spend.
Achievements: Winner of Comet Supplier of Year Award for in-store initiatives. Secured partnership study with DSG Int. on Behaviour vs Response leading to ‘solution merchandising’ being introduced to all stores Nationwide. UK roll-out of eSMART ePOS system via UK sales. Funding secured to launch EMEA Pilot. Lost sales of <36% identified through eSMART system equal to $21M in lost revenue due to on shelf out of stocks through DSG, now visible to HP through system.
Led complex market segmentation strategy to identify strategic product placement to improve customer experience and differentiate the GTM activities of retailers within the channel – reduce competitive price wars and deliver enhanced profitability on both sides

● UK In-Store Marketing Manager 1999 - 2001
Responsibilities: Manage all retail in-store activity across 4000 specialist and mass merchant retail outlets. Including field team management for product training, merchandising, POS and marcom placement, promotional calendar management, seasonal promo execution. Contribute to Channel and Trade Marketing strategy. ROI measurement using a wide range of internal and external IT tools/analysis and insight.. Full autonomy of 2.5M annual In-Store Marketing spend, leadership of all Agency and 3rd Party relationships.
Achievements: 20% Field service team cost reduction, improved store coverage, high level of customer satisfaction s measured by an annual HP channel satisfaction and mystery shop survey.
UK in-store team praised as being best practice for EMEA over 3 consecutive years. Roll-out of UK strategy to EMEA top 5 country in-store teams.

Retail / Reseller Clients: DSG, Comet, JLP, Staples, Media Saturn Holdings, Media Markt, Tesco, Asda Wal-Mart, Jessops, Carrefour, Auchan, Office Centre, Viking Office Depot, Corporate Express, Lyreco and others

Recognition: 5 separate HP CEO Stock Option Awards received during my 7 year employment

(Largest global private label tobacco manufacturer - acquired by Imperial Tobacco in 2002)

• UK Merchandising Manager – Independent Channel
Responsibilities: Development of targeted Marketing activity designed to grow and support distribution through the Wholesale and Independent channels of key private label tobacco products.
Managed Team of 12 Regional Merchandisers.
Achievements: Increased visibility of Key brands in retail by 35% increased distribution from Wholesale of key brands by 22 %, launched Davidoff into Independent Channel

Responsibilities: Working within a defined list of key Independent Off-Licence Businesses to enhance visibility and prominence of UD Brands. Define, deliver and measure local Marketing activity effectively, promote Supply chain solutions to meet customer needs. Pilot new product distribution via Wholesale for Brands: Gordons Gin, Bells Whiskey, Pimms
Achievements: Sales of Gordons Gin < 12% Bells Whiskey <4% Shelf Presence < 40% Led launch of Classic Malts into Independent Channel