A small boutique PR agency specialising in online PR and Web 2.0 projects. I was bought on board as a director to write pitches and form strategy for their current and new clients. I used my passion and understanding for online PR to develop highly creative and targeted campaigns.

Clients: “Where Are The Joneses?” – for Ford, Imagination & Baby Cow productions, “Dan Fielding: Domestic God”, Ghost Mobile & Global Icon

Peartree Publicity is a niche pr & marketing consultancy for independent record labels. Peartree performs the role of Head of Marketing and Promotions for smaller labels that are unable to employ full time staff in these positions. I write and oversee all PR & Marketing strategy for the development and release of current or new artists.

Clients : Sony BMG, Press Play, Global Talent Record, Dekkor Records

Badoo.com is a social networking site available in 7 languages and in 180 countries. I was bought on board to head up global strategy, pull together an in-house PR team and appoint PR agencies.
After solidifying an in house PR team (5 people) and appointing global agencies (11 PR agencies across Euro, USA, Russia & LatAm) we were able through media relations and special projects to launch Badoo world wide. This generated over 1000 pieces of coverage worldwide since Jan 2008, celebrity attention and attracted Venture Capitalist money to be invested.

My main role was to create global strategy and work with the in-house team and PR agencies to ensure this was executed and we were able to get the best possible results. Furthermore I appointed and media trained all global spokespersons.

LDA Communications is an agency working across general entertainment, celebrity and consumer accounts. Although primarily a PR company LDA worked across the whole communications mix, making the work produced highly creative, highly targeted and gives the client great ROI.

As well as writing strategy and overseeing activity for all company accounts I was also responsible for monthly invoicing, recruitment, staff welfare, staff training and new Business.

Clients : Universal Music, Sony BMG, Sanctuary, Camelot, Live Nation, IMG, Russell Watson, The Stage, TV Quick/ TV Choice Awards, Michelle McManus, Mica Paris, Cece Sammy, Celebrity XFactor, Bourne Leisure, Jeans for Genes, Breakthrough Breastcancer DVD, Daily Mail Ideal Home Show, Triple M Music (Germany), Transcontinental Records (USA), The Times Newspaper Group, The Daily Mail, Haven Holidays, Butlins, Chico,

CBC is a well established PR agency specialising in DVD.
My Role:
- Account Manager
- Strategy implementation
PR Campaigns:
- DVD - release PR across national & regional press, TV, radio & online
- Celebrity - profile
- Music - single and album release

Clients: Universal, Granada Ventures/ Carlton, Momentum Pictures, Universal Music, Tony Christie, Joe Pasquale

More Creative is a strategic marketing & PR agency.
My Role:
- New Business (over £1million)
- Account Management
- Strategic pitching
Clients: Spirit Group, Walkabout Pubs, L'Oreal, L'Occitane en Provence, Champion

Digital Fashion was a marketing & PR company specifically aimed at the fashion and beauty industries.
My role:
- Generate new business opportunities (client growth £300k +)
- Strategic pitching
- Account manage all clients projects
- Day to day running of the company’s’ production & revenue.
Clients: Jimmy Choo, Unilever Cosmetics, Estee Lauder, Armani Accessories, Arcadia, Marks & Spencers, Nails Inc