As a freelance web experience producer, I help businesses increase profits and reduce costs through intelligent user-experience design.
• Site targets consistently beaten for clients including BT plc (see below), Incisive Media plc, Seatwave Ltd, Real Life News Ltd, LVC Ltd, Jeni Barnett, Ann Maurice.

XHTML, CSS and JavaScript markup for a corporate client.

Creative lead on BT Broadband Office, one of the largest SME websites in the UK, and adviser to the BT Business site team on usability, accessibility, search engine optimisation and web standards.
• User experience strategy, wireframes, prototyping, standards-based markup and editorial for BT Broadband Office.
• Reduced operating costs, doubled customer usage, quadrupled sales revenue.
• Work and achievements recognised internally with formal awards three times.
• Introduced BT Business to blogging and successfully launched BT’s first customer-facing blog. “I like it. It looks like they get it… One of the more promising new corporate blogs I've seen for a while,” wrote leading UK blogger Hugh MacLeod.
• Led BT’s adoption of web standards.
• Devised and prototyped a social networking service for business.

Transformed a niche television channel into a truly interactive proposition.
• Used technology to build viewer loyalty and deepen the relationship between UKTV Food and its viewers.
• Nielsen//NetRatings revealed UKTV Food was the most popular food website in terms of visits and minutes of use per person (2003 Q1).
• Hitwise placed UKTV Food among the top ten Food and Drink websites, naming it the UK's most popular commercial cookery website by visits (May 2004).
• Defined editorial requirements and recruited freelance editorial staff.
• Edited and published 300 recipes every month.
• Developed a loyal community of viewers and programme contributors.
• Viewer feedback fully integrated within Good Food Live and Good Food Bites.

Supervised international syndication of the ‘Walking with Beasts’ and ‘Blue Planet’ websites. Also advised on a number of special projects including bbc.com.
• Producer, writer and presenter of the Ghostwatch LIVE broadband webcast and website.
• Short-listed for the 2001 ‘e-rose’ at the Rose D’Or television festival.
• Producer of the "The Tweenies" syndication website.
• Website adopted and repurposed by a number of international broadcasters.

Provided advice on website usability, search engine optimisation and information architecture to various clients including Ann Maurice from channel five's ‘House Doctor’.

Formulated and implemented the strategic direction of the companies property and finance channels, project-managing them through to completion.
• Identified multiple external content partners and co-negotiated tenancy agreements.
• entered the list of top ten sites for women for the first time.

Brought BBC brands and personalities to the web, creating new consumer experiences.
• Took BBC Good Homes online without damaging magazine circulation.
• Website traffic and commercial targets exceeded. Magazine circulation increased.
• Launched promotional websites for the BBC Good Food Show and ‘Delia's How to Cook’.
• Brought vintage and contemporary BBC comedy series to life within ‘The Comedy Zone’ website.
• Described by Internet Works magazine as ‘one of the UK’s top ten websites’.
• Produced and presented the UK’s first webcast from the Edinburgh Festival Fringe. A month long, it featured webcams, live chats, streaming audio/video and an online journal – one of the UK’s first blogs.
• Coverage critically acclaimed by the press. Website cited by Yahoo!'s Picks.