Marketing Manager - Sheffield, Yorkshire, UK
Experienced marketing practitioner possessing excellent writing and account management skills. Vivacious personality that thrives on a challenge and adds real value to every project worked on.
| Rating: | Unrated (New) |
| Hourly Rate: | £26.67 |
| Available From: | Now | Seller ID: | 250140 |
CV
Having been agency based for the last seven years I have a broad experience on a range of clients from construction companies and housewares retailers, to food manufacturers and a world leading aerospace business.
I have left my most recent agency due to my relocation from Nottingham to Sheffield, however my previous employer has offered me several days a month freelance work as they are so keen to keep me on a key account.
My main skills and interests developed at agencies in the East Midlands are:
• Marketing – Strategy development and implementation using a broad range of tactics
• Copy writing – For brochures, newsletters, reports, magazines, websites, promotional material, packaging
• Design - Competent at taking client briefs and ensuring that these are conveyed to the design team in such a way that client receives appropriate creative work that exceeds expectations
• Digital - Successful at winning contracts to develop websites for a variety of businesses; writing site maps, creative briefs and copy for each. Experience in optimising websites for search engines and generating positive coverage on relevant blogs, portals and social networking sites. Skilled at writing, adding, editing and managing website content using open source platforms Zen Cart and Drupal, and possessing basic html coding knowledge
• PR - Vast experience at successfully promoting varied companies and their products or services to both consumer and business markets using a variety of tactics. Recent successes have included launching a luxury luggage brand in the UK with press coverage achieved in Time magazine, Vogue, Tatler and the Sunday Telegraph, amongst others
• Advertising – Forming a seamless link between client and creatives, ensuring that key messages are identified and identifiable in the final execution whilst also providing copy writing and image sourcing services
• Branding – Consulting with clients and researching their needs to create powerful brands
• Event management – Creating real value from live events including exhibitions, trade shows, product launches, club nights, press events
Employment History
(Feb 2006 & ongoing)
Marketing Manager
DerbyResponsibility for management of several major clients and for the implementation of marketing strategies for each, including Holgran (part of the Premier Foods Group), Uppercase (new luxury luggage brand) and Rolls-Royce
(Jan 2005 to Feb 2006)
Account Manger
LeicesterResponsible for all marketing activity on various consumer and business to business accounts, developing good account management skills
Took a pro-active role in new business development for the company
Trained Graduate to Account Executive level, building personal delegation and coaching skills
Advanced existing skills in copy writing for websites, carrying out market research, running national promotions, media buying and briefing design agencies for advertising, packaging and promotional activity
Professional Qualifications
I regularly attend workshops and training sessions to ensure my skills and knowledge are up to date. Recent courses have included:
May 2007 Advanced Search Engine Optimisation
March 2007 Market Strategies that unlock rapid sales growth
March 2007 How you double your sales from brochures, adverts, direct mail and web pages
March 2007 Web Words - Blogging, Online Press Releases
March 2007 What's New in Online Marketing
March 2007 Advanced Marketing: Web 2.0 & Your Business
Education
(Sep 1999 to Jun 2002)
Chilwell and Clarendon Colleges
A level Business Studies
CIM Certificate - completed modules:
Customers Communications
Marketing Fundamentals
Marketing in Practice
(Sep 1997 to Jun 1999)
Northgate Sixth Form
A Levels: English Literature, Art & Design, Performing Arts
AS Level: Media Studies
GCSE: General Studies
Categories & Skills
Administration Support
Categories
Skills
- Access (Microsoft)
- Excel (Microsoft)
- FrontPage (Microsoft)
- Microsoft
- Outlook (Microsoft)
- PowerPoint (Microsoft)
- Publisher (Microsoft)
- QuarkXPress
- Word (Microsoft)
IT & Internet
Categories
Skills
- Adobe (Web Design & Usability)
- Campaign Management (Project Management)
- Dreamweaver (Web Design & Usability - Macromedia)
- Drupal (Web Development/Prog)
- FrontPage (Web Design & Usability - Microsoft)
- Illustrator (Web Design & Usability - Adobe)
- Macromedia (Web Design & Usability)
- Microsoft (Web Design & Usability)
- Photoshop (Web Design & Usability - Adobe)
- Website Strategy
- WebTrends
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- Annual Reports (Public Relations - Publications)
- Annual Reports (Public Relations - Copywriting)
- B2B
- B2C
- Below The Line
- Blogging (Public Relations - Web PR)
- Brand Management (Public Relations - Corporate Communications)
- Branding & Brand Management (Marketing)
- Briefings (Events)
- Brochures
- Campaign Implementation (Campaign Management)
- Case Studies (Public Relations - Copywriting)
- Charity/Not for Profit (Marketing)
- Conferences (Public Relations - Event Management)
- Consultancy (Public Relations)
- Copywriting (Public Relations - Newsletters/In-house Journals)
- Copywriting (Public Relations - Publications)
- Copywriting (Public Relations)
- Copywriting
- Corporate Communications (Public Relations)
- Customer Magazines (Public Relations - Publications)
- e-Brochures (Public Relations - Web PR)
- Editing
- Editorial Planning (Public Relations - Newsletters/In-house Journals)
- Editorial Supplements (Public Relations - Publications)
- e-Marketing (Marketing)
- Event Management (Charity Fundraising)
- Event Management (Public Relations)
- Excel (Microsoft)
- Exhibitions (Events)
- Exhibitions & Conferences (Marketing)
- External Communications
- Feature Negotiation (Public Relations - Media Relations)
- Feature Placement (Public Relations - Media Relations)
- Features (Public Relations - Copywriting)
- Internal Communications (Public Relations)
- Internal Communications
- Media Relations (Public Relations)
- Merchandising
- Microsoft
- Newsletters/In-house Journals (Public Relations)
- Outlook (Microsoft)
- Point of Sale Material
- Posters (Design)
- PowerPoint (Microsoft)
- PR Fulfilment (Public Relations)
- PR Measurement (Public Relations)
- PR Strategy Development (Public Relations - Consultancy)
- PR Strategy Implementation (Public Relations - Consultancy)
- Presentation Delivery
- Presentation Preparation
- Press Conferences (Public Relations - Event Management)
- Press Enquiries (Public Relations - Media Relations)
- Press Releases (Public Relations - Media Relations)
- Press Releases (Public Relations - Copywriting)
- Product Launches (Public Relations - Event Management)
- Product Sampling (Public Relations)
- Production Liaison (Public Relations - Newsletters/In-house Journals)
- Promotional Material (Design)
- Promotions
- Proof Reading
- Publications (Public Relations)
- Publications
- Publicity Material (Public Relations - Copywriting)
- RSS (Public Relations - Web PR)
- Seminars (Public Relations - Event Management)
- Seminars (Events)
- Slides
- Staff Communications (Public Relations - Internal Communications)
- Strategy Development
- Web PR (Public Relations)
- Word (Microsoft)
Media & Creative
Categories
Skills
- Advertising & PR (Specialism)
- Annual Reports
- Business to Business (Journalism - Magazines)
- Business to Business (Writing)
- Business to Consumer (Writing)
- Consumer (Journalism - Magazines)
- Contract/Customer (Journalism - Magazines)
- Copywriting (Writing)
- Fashion & Beauty (Specialism)
- Magazines (Journalism)
- Marketing Copy (Writing)
- Newsletters (Writing)
- Newspaper Supplement (Journalism - Magazines)
- Press Releases (Writing)
- Promotional Material
- Proposals/RFPs (Writing)
- QuarkXPress
- Specialism
- Web Content (Writing)
- Web Sites
- Women’s Glossy (Specialism)

