New Media Manager - Reading, Berkshire, UK
Certified Google Adwords Professional available to implement, maintain and report on Adwords campaigns, additional services include web design, CMS implementation and traffic analysis where necessary.
| Rating: | Unrated (New) |
| Hourly Rate: | £19.00 |
| Available From: | Now | Seller ID: | 250028 |
CV
Experienced web marketer, and Google Adwords Professional, with knowledge of Content Management Systems, HTML, web tracking and analysis and site optimisation. Skilled in setting up, monitoring and refining Google Adwords campaigns. Highly experienced in channel and B2B marketing, managing budgets and reporting on ROI. Broad experience of working with channel partners to implement a wide range of campaigns and managing co-op marketing funds. Accomplished in tracking marketing campaigns reporting on ROI and analysing areas for improved efficiency, economy or return.
Employment History
(Feb 2006 to Jun 2006)
New Media Manager
GuildfordManaged Pay Per Click campaigns
Implemented new campaigns for new product groups
Monitored and edited landing pages and content including split testing landing pages
Improved conversion rates by 25% in my final month and brought cost per lead down by 30%
Developed of online advertising campaign to reduce reliance on Pay Per Click
Set up affiliate network through Webgains
Managed transfer of website to full eMagic Content Management System
(Oct 2004 to Feb 2006)
Marketing Coordinator
ReadingManaged the first customer days for MBS customers, which achieved over 90% positive feedback
Managed agencies for production of website content
Managed agencies for production of marketing brochures and collateral
Managing set up and running of Google Adwords campaign to drive awareness and lead generation
Tracking leads and pipeline for monthly management reports
Maintaining collateral, managing production, delivery and budgets
Acting as cross department liaison to ensure that Business Solutions group is correctly represented

