Clients including; Red Bull, Silent Edge and Marx Vodka. Projects including; Sales Effectiveness, Brand Partnership and NPD launch.

•Associate Sales Performance Analyst with Silent Edge, Sales Performance Authority.
•Sales strategy review for Red Bull. Completed full review of current strategic goals and market opportunities. Utilised third party sales company to benchmark.
•Project Management of new product, Marx Vodka. Consumer research and brand test with target markets. Trial listing with independent accounts in Leeds and Liverpool. Detailed analysis and brand recommendations for owner.

Member of Senior team reporting to On Trade Board Director. Management and coaching of a variety of sales teams. Internal and External board level involvement.

NPD & Image Controller 2005 - 2006
•New Product launch across independents and national customers including Tesco, Sainsbury’s and M&B, including negotiation of first national listing with Laurel.
•Completed On Trade salesforce restructuring.
•Project work incl. Marketing, Trade Marketing, NPD, Sports Marketing and Finance.
•2006 Strategy planning of Red Bull Festivals and Events.
•Negotiated festival contracts with Live Nation, Mean Fiddler. Ensuring brand presence at all key festivals in UK. Brand exposure to 2 million festival goers.
•Management of development team responsible for brand image within the top 400 ‘style’ bars in the UK.

National Account Controller - On Trade 2002 - 2005
•Managed, coached and trained team of 8 National Account Managers.
•Commercial responsibility for 35% of Company volume and £7M budget.
•Delivery of On Trade sales strategy generating 40% volume growth.
•Planned and implemented new business planning process for On Trade, providing full forecasting, spend and volume analysis.
•Wrote and delivered On supply chain strategy, maximising value and controlling purchase patterns through price and promotional activity.
•Project management of Red Bull UK Pricing Strategy including implementation of first price rise for all customers in March 2003. Adding £1.2M to company profit.

National Account Manager 2001 - 2002
•Account Management of National Caterers including Compass Hospitality.
•Negotiated Compass 3-year contract. Delivered sector uplift of 40% in first year.

Regional Sales Manager 2000 - 2001
•Management of Southern National Sales Team of 9 sales representatives.
•Voted as On Trade employee representative for Bass Brewers / Interbrew UK forum.

Account Manager Trainer 1998 - 2000
•Training Manager responsible for new Account Managers.
•Channel Account Manager of the Year 1999.

Account Manager 1994 - 1998
•Account Manager of the year 1997.
•Freetrade Account Management of several regions. Complete P&L responsibilities incl. deal structuring and lending responsibilities.

Wine Bar and Dining Rooms in West End.
•Full responsibility for business operations, including staff of 11 people.
•Turned business into profit within first year.