Dec 2007 - Jan 2008

Working with a photographer to develop a marketing plan to develop 'the brand' and increase awareness through integrated marketing and PR, including redevelopment of clients website.

Head of Digital (Interim) (January 2008 – February 2008) Reporting to Chief Executive
• Managing the main Consumer facing websites for David Wilson Homes and Barratt Homes
• Weekly report showing site and campaign performance
• Liaison and chasing IT, division staff and their agencies to improve the content on the sites
• Campaigns creation and refining of creative/content to maximize results and performance

SBGI – Leamington Spa
The SBGI, established in 1905, is the only Trade Association covering the whole of the onshore gas industry as well as other energy and utility sectors.

Marketing & Website Manager (April 2006 – November 2007) Reporting to Chief Executive (www.sbgi.org.uk)
• Set up and managed marketing campaigns to promote events and overall brand through targeted direct mail and email together with trade press advertising to increase brand awareness outside of the core membership
• Developed website and marketing communication strategy (including SEO) to increase member support and build an established community within the energy and utilities market (increasing internet registration by 35%)
• Introduced analysis functions across websites and membership email communications (increase of 27%), allowing data to be tracked and marketing strategies to be implemented through the aggregated results
• Redevelopment of SBGI publications and websites to update and define the SBGI branding, including Gas Business, Review 2007 and the Energy & Utilities Directory, including the development of manuals and training
• Supported and advised divisional marketing functions through marketing plans to improve member services such as affinity schemes and other member benefits and divisional branding
• Responsible for relationships between SBGI and external contacts for design, advertising opportunities and PR contacts within trade and national press
• Introduced and produced analytical reports and marketing strategies for both the senior management and SBGI board

Operating throughout the UK and Ireland, Hagemeyer (UK) Ltd is part of Hagemeyer NV, a leading international electrical distribution services group.
e-Marketing & Publishing Manager (May 2004 to March 2006) Reporting to Head of Marketing (Newey & Eyre) and the Marketing Director (Hagemeyer UK)
• Managed the development and strategy of new corporate websites for UK operating companies from tender processes onwards to replace existing sites and improve brand recognition
• Design and production management of company literature including branch POS information, leaflets, catalogues and customer magazines, together with the internal company magazine
• Competitor Intelligence project, this project covered the whole of the electrical wholeselling industry, and gave Hagemeyer UK a clearer insight of their position within the market and how future marketing strategies could be developed
• Organised and facilitated Hagemeyer trade exhibitions

e-Commerce & Marketing Executive (November 2001 to May 2004)
• Responsible for all Hagemeyer UK e-commerce sites including performance and reliability of sites, training for internal staff and future developments. Worked with the Hagemeyer Global Operating Companies, representing the UK and Ireland, in developing a global e-commerce strategy for Hagemeyer
• Analysis of international e-commerce strategy resulting in development of new global e-commerce strategy and redevelopment of local websites for each target market
• Project management and testing of Hagemeyer Exchange – Web based EDI (Electronic Data Interchange) for the transaction of business documents, allowing Hagemeyer to reduce the costs of delivery

e-Business Analyst (September 1999 to November 2001)
• Design of Internet site for Hagemeyer Change Project Team; used to collate project information and control document versions
• Liaised with web designers and developers managing the production and testing for Newey & Eyre Internet Site including testing and development
• Liaised with Newey and Eyre's main customers to introduce individual Extranets and discuss B2B opportunities

Originally setup as a wholesale business selling sporting goods (darts) into US and German markets, the business moved online in the mid 1990’s with a retail e-commerce website
• Technical management and maintenance of Direct Darts, e-commerce site developing both retail and wholesale selling of darts via the Internet (live September 1997)
• Development of marketing strategies and brand to increase sales and looked after search engine optimisation of the site to maintain a continued high scoring across search engines
• Liaison between clients in Holland, Germany, France, America and sub contractors in the UK for the development and selling of products
• Exhibitor at the National Sporting Goods Expo (Chicago, USA)