New Tricks Communications is my own consultancy, acting as a bridge between voluntary and private sector organisations, with a particular focus on health communications. In the last year I have generated seven new clients and generated significant new income.
Clients: AstraZeneca Pharmaceuticals Ltd
Weber Shandwick Brussels Ltd (for Roche Ltd)
Save the Children UK Health Policy
Juvenile Diabetes Research Foundation
Centre for Child Mental Health
Leonard Cheshire
EDF Energy
Work includes: whole organisation strategic reviews; operational planning; campaign evaluation; political mapping programmes; pan-EU health advocacy campaign; global health product PR.

Groundwork West London is part of the Groundwork UK Federation, the environmental and regeneration charity.
My role is to lead this £3.5 million income-generating charity, providing guidance to the Executive Director and Board.

Department Director and Senior Management Team member with responsibility for Public Affairs, Policy, Campaigning and Media Relations.
• Produced 3-year strategy to double income, increase service delivery and increase influence on government policy.
• Delivered three new policy campaigns in one year to increase government influence and profile.
• Directed “Be Inspired” messaging for ‘Crisis at Christmas’ at the Millennium Dome – achieving best ever communications results, highest-ever seasonal fundraising results and highest-ever number of volunteers.
• Acted as principal media spokesman.
• Managed staff reorganisation.
• Managed detailed budgets.

Clients:
Advocacy Online: Provider of e-campaigns technology to WWF, Shelter, Oxfam, etc.
• Marketing Director role to develop new business and sell product
Artem Ltd: International special effects business
• Marketing Director role to develop new business and generate increased income
MSD UK Ltd (UK arm of Merck Ltd – the leading global pharmaceutical company)
• Responsible for product PR and Policy management
• Responsible for liaison with external stakeholders – patients groups, etc

Senior Manager in Europe’s largest patient group, leading strategy in Public Affairs and Communications.
• Led rebrand to Diabetes UK – a new name and mission that made diabetes the major health issue.
• Delivered the ‘Missing Million’ campaign that repositioned Type 2 diabetes as a serious health policy concern and generated new income – including use of UK-wide print and poster advertising campaign.
• Managed Parliamentary Affairs activity – including All Party Group, Party Conferences, lobbying events, evidence giving and PQ’s programme.
• Acted as principal media spokesman.
• Managed detailed budgets – up to £1m.

• Senior communications lead in media relations and public affairs
• Managed communications at two RCN Congresses
• Managed communications around Pay Review body announcements
• Co-ordinated joint union responses
• Handled out-of-hours crises and briefings

• Senior, 24/7, role in corporate media relations
• Managed PR for corporate events with BBC Board and Governors
• Co-ordinated messaging with Corporate Internal Communications
• Managed PR around corporate announcements – e.g. BBC Annual Report
• Handled out-of-hours crises and briefings.

• Established, and was first Director of, innovative social business providing smoking policy advice to private and public sector.
• Managed Parliamentary and Public Affairs, including written submissions to Government.
• Developed one of the UK’s most high profile public health campaigns – i.e. on passive smoking