Lonely Planet Publications is a privately owned business and is the world leader in travel related guidebooks and content.
Responsibilities:
o Gross margin accountability for online products and services with a revenue stream.
o Developing and managing innovative and successful paid online products and services for Lonely Planet’s consumers.
o Devise product strategy for paid content products according to the broader online strategy.
o Development of product strategy in relation to paid content products with key strategic input into the overall investment in content across the website as a whole.
Achievements:
o Successfully launched free podcasts as user-driven initiative but with view to sponsorship.
o Successfully launched advertising onto the Lonely Planet website February 2006 generating AUD$1M in new revenue since launch.
o Developed product roadmap for digital guidebooks launching new digital shop on the Lonely Planet website in May 2006.
o Launched new digital products including City Maps, guidebook to the World Cup and audio phrasebooks creating a new revenue stream for Lonely Planet.
o Project managed the creation and development of the new Encounter city guides (published May 2007), within an 11-month timeframe.
o Developed strategy for global, multi-lingual online presence for lonelyplanet.com

SEEK is a public company and is Australia’s leading employment website.
Responsibilities:
o Development of product strategy and product roadmap.
o Identify new product development opportunities and developing suitable new product concepts through to launch.
o Define business requirements, functional and non-functional specifications and product specifications.
o Lead cross-functional teams including IT, Producers, Finance, Marketing, Sales and Operations to ensure successful delivery, launch and implementation of new products.
o Manage stakeholder across the business including CEO and Executive Management Team.
o Manage product portfolio through the product lifecycle.
o Report on product KPI’s providing strategic direction to the business.
o Manage operational issues and critical site bugs.
Achievements:
o Delivered successful launch (October 2004) of largest product development project in SEEK’s history including introduction of new classifications, new search functionality and new site design.
o Managed successful implementation of new XML file format bulk importing method of job advertisements delivering real time ad posting for clients thereby reducing effort and time.
o Introduced new Premium Advertising product to the New Zealand market delivering another revenue stream (to be rolled out in the Australian market in 2005).
o Successfully managed the merger of newly acquired website nzjobs.co.nz with seek.co.nz ensuring maximum retention of clients and jobseekers.

Sensis is a wholly owned subsidiary of Telstra incorporating the brands Yellow Pages, White Pages, CitySearch, LookSmart and Trading Post.
Responsibilities:
o Develop significant new products that drive competitive advantage and deliver long-term stakeholder value.
o Define business requirements, functional and non-functional specifications and product specifications.
o Develop business cases, including five-year revenue and cost forecasts to secure operational and capital expenditure.
o Develop three year product strategy for yellowpages.com.au
o Lead cross-functional teams including IT, Producers, Finance, Marketing, Sales and Operations to ensure successful delivery, launch and implementation of new products.
o Manage stakeholders across the business including CEO and Executive Management Team.
o Negotiate and manage strategic partnerships with suppliers in domestic and international markets.
Achievements:
o Successful business case sign-off for $6 million in development funds to introduce keyword search and related keyword search products in 2004 (NB: Keyword search was successfully launched on yellowpages.com.au in September 2004).
o Introduced new structured search on yellowpages.com.au resulting in increased usage and revenue.
o Negotiated contracts and managed strategic relationship with providers in the United States and Thailand to enable searchable content.

Responsibilities:
o Manage product portfolio through the product lifecycle.
o Manage above-the-line and below-the-line marketing strategy and implementation in conjunction with the Marketing team including; sales collateral, advertising, sponsorship and direct marketing.
o Manage development and marketing strategy for product line extensions.
o Manage site user interface development.
o Develop and manage the strategic product plan including product revenue and costs forecasts and reporting.
o Key interface with the online sales and operations teams.
o Provide product support to sales team and manage prioritisation of site bugs.
Achievements:
o Introduced new corporate advertising product resulting in an additional $2 million in nonbaseline revenue in FY 02/03.
o Managed introduction of new site interface (April 2002) resulting in increased usage.
o Managed implementation of perpetual billing resulting in significant operational efficiencies and cost containment.

Responsibilities:
o Manage product portfolio through the product lifecycle.
o Manage above-the-line and below-the-line marketing strategy and implementation in conjunction with the Marketing team including; sales collateral, advertising, sponsorship and direct marketing.
o Manage development of product enhancements.
o Develop and manage the strategic product plan including product revenue and costs forecasts and reporting.
o Key interface with the sales and production teams.
o Provide product support to the sales and customer service teams.
Achievements:
o Introduced new full-page advertising into the directory.

A multi-national organisation, City & Guilds has been the leading provider of vocational qualifications in the United Kingdom for over 100 years.
Responsibilities:
o Develop non-traditional delivery methods for training programs.
o Develop new brand for non-traditional products.
o Develop website for promotion and trial of new products (smartscreen.co.uk)Achievements:
o Managed successful product launch of the organisation’s first CD-Rom based professional training tool.
o Launched new brand Smartscreen, to the market.

The pre-eminent automobile member organisation in Australia with a membership of over 1.5 million in Victoria.
Achievements:
o Produced monthly, quarterly and annual customer research programs.
o Provided consulting service on market research methodologies and conducted ad hoc research as required by other business units.
o Contributed to effective centralisation of the market research and customer satisfaction reporting across RACV,
o Developed detailed reports analysing specific competitor performance,

Multi-national publishing house incorporating imprints such as Minerva, Mandarin, William Heinemann, Conran Octopus and Reed Illustrated.
Achievements:
o Developed and implemented publicity schedule for major authors.
o Devised and coordinated the design and production of point-of-sale material for monthly lead titles.
o Developed monthly sales briefing for list of over one-hundred titles.
o Coordinated book launches.