CV

An all rounder with good brand marketing & PR experience both Agency & Client side, an excellent understanding of strategy, and how to grow a business as a result.

Employment History

Account Manager – January 2007 – current – The JJ Group

• Responsible for the Account Management of Clients including Disneyland Resort Paris, VTech and Ramada Jarvis.
• Providing marketing and strategic direction, writing creative briefs, and handling communications between Client and internal departments including Studio, PR, Events and Media.

Brand/Marketing Manager – April 2004 – December 2006 – Funrise International Ltd

• Implementation of all above and below the line marketing strategies for the $6m UK business, plus in an advisory capacity for Europe. Planning of fully integrated national and regional campaigns across the full marketing mix.
• Involvement in product development for the European market including licensed and own label lines, working with head office, licensors and inventors.
• International travel across the US, Far East and Europe, working with internal and external contacts.
• Management of campaigns for key brands including Disney and Tonka, working to brand guidelines, ensuring wide reaching and consistent messaging across all marketing and promotions.
• Setting of campaign budgets, monitoring and evaluating of expenditure.
• Support of specific retailers and regional events to maximise impact, including in store demonstrations, point of sale material and PR.
• Management of relationships with external contacts including creative, PR, and media agencies.
• Contact for television, radio and press interviews, plus press releases and other product information.
• Management of European head office including customer support, product quotes, samples, handling shipping and logistics, managing forecasts and dealing with regulatory requirements.

Key Skills

• Marketing & PR: I can confidently build, manage and execute well thought out, targeted campaigns which consider alternatives as well as standard practice. I have been recognised for the attention to detail in my planning, and my creative approach to campaigns. I have experience working across both B2B and B2C campaigns and pride myself on striving to find new and innovative ways to promote a brand.
• Initiative & Enthusiasm: I am a very pro-active person and always bring brain storming and innovation into my work. My inspiration comes from developing ideas and implementing plans which will result in the most impactful and successful campaigns. I ensure I am aware of and react to changing consumer trends and needs.


• Creativity: I am experienced in writing press releases for journalists and events. I am practiced in writing copy for catalogues, websites and other mediums, as well as creative briefs for trade and consumer advertising as well as TV commercials. I also have both graphic design qualifications and on the job experience and have been commended for my creative abilities and ideas.
• Information Technology: I am fully literate in Microsoft Office including strong PowerPoint skills and Outlook, plus Adobe Photoshop, desktop publishing and Internet applications. I am able to generate excellent marketing materials and presentations, plus create mood boards and mock up artwork roughs to accompany written briefs.


Achievements

• New product launch – fully integrated campaign for launch of Dr Dreadful a major new branded toy line, involving roll out of heavy weight television campaign, trade and consumer press coverage, TV and web promotion with major satellite television channel, plus carefully targeted PR activities and in store support for retailers.
• PR for phase two product launch - highly tailored PR and viral campaign for a challenging phase two playground craze product launch with no dedicated budget, resulting in extended consumer awareness of a product to quickly increase sell-through.
• Product development – developed range of board games for Charlie and the Chocolate Factory, to coincide with the release of the major Warner Bros movie in 2005, and launched Tonka Tools to market having managed product development from concept to final production.
• Web promotion - creative input and copywriting for UK website for new toy line, incorporating introduction of new features such as competitions and giveaways, and details of regional promotions and events.