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Printer friendly ]CEO - Richmond, Surrey, UK
Multi-faceted, experienced MarComs pro. Broad,in-depth experience of B2B, B2C & NfP markets. From planning to execution, can set up your marketing department, undertake market analysis, prepare brand audit, plan and/or execute sales/marketing/advertising campaigns, buy your print/production cheaper, train and enable your staff, copy write and print manage. Ideal for interim or start-up requirements.
| Rating: | Unrated (New) |
| Hourly Rate: | £45.00 |
| Available From: | Now | Seller ID: | 249689 |
 : Hourly rate shown includes a discount of 10% for registered charities. |
CV | 
SkillsCV
* Team Building: Built businesses from start up and led teams of over 40 colleagues, to achieve recognised, respected, motivated, focussed and successful marketing businesses.
* Business Development: Extensive experience identifying, then planning the strategy required to win new business/extending existing business opportunities, including resource & personnel requirements. Acquired £100’s million of new business.
* Project Management: Directed and/or managed hands planning and execution of campaigns for major plc’s and small not for profit organisations, with budgets from £10,000 to £5 million plus. Established strong customer loyalty & retention.
* Market & Product Development: Identified and researched markets and/or product opportunities through to launch stage and beyond.
Employment History
(ongoing)
I took a break from running larger businesses. For the first few years, undertook a number of marketing consultancy projects, developed a Board Game, pursued ideas for Internet marketing concepts. and enjoyed the carefree time I had discovered. Offered opportunity to invest in and manage a quality local restaurant.After five years, sold in December 2006 – an ambition fully satisfied!
NOW I WANT TO ENABLE OTHER BUSINESSES TO REALISE THEIR FULL POTENTIAL.
(May 1991 to Mar 1999)
CEO
London·Built this award-winning Brand Marketing, Advertising, Communications and Design Group from start-up to UK top 40. with consistent growth in t/o and profit.
Key marketing achievements included:
* Retail: Brand redefinition and unique targeting - Waitrose Supermarkets, plus new store and superstore launches (resulted in their most successful four-year growth period & won BEST RETAIL and BEST FOOD Campaign Awards
* Brand marketing - Burton Ales, Goodyear Tyres, New Zealand Lamb, Bacofoil, Battersea Dogs Home, Air Jamaica, BWIA International Airlines (won BEST RADIO AWARD), and Toy Options
* Merger & corporate communications - Carlsberg-Tetley
* Membership building – Civil Service Motoring Authority (CSMA) & Britannia Rescue – CSMA is Europe’s largest private members club
* Not for profit: Social awareness and fund raising - Terrence Higgins Trust & Motor Neurone Disease
* Customer loyalty programme - built market’s best database for Pioneer Laser Discs
* Socially sensitive affinity marketing - Age Concern Insurance Services, won Marketing/BT BEST USE OF TELEMARKETING Award
* Effective design and literature projects - NatWest Bank and Bank of Ireland
(Jan 1983 to Apr 1991)
Managing Partner
Burton Wisgard, London·From start up, built and managed this successful Integrated Communications Agency, with 3i plc backing. Responsible for New Business, Client Servicing, Marketing and General Management. Major clients included Alitalia Europe, Bain Hogg Insurance Group, Tate & Lyle Golden Syrup, Cherry Valley Farms, Mercedes Benz Europe, Southwestern Bell Telecom, Charterhouse (Merchant Bank), EMAP Publishing (42 Titles), Perpetual Unit Trusts, and Falcon Holidays.
Categories & Skills
Management Consultancy
Categories
Skills
- Advertising Strategy (Marketing Consulting)
- Business Development (Business Consulting)
- Business Plan Creation (Marketing Consulting)
- Business Planning (Business Consulting)
- Communications Strategy (Marketing Consulting)
- Company Start-up
- Competitive Analysis
- Customer Care (Business Consulting)
- Direct Selling (Marketing Consulting)
- Excel (Microsoft)
- General Management (Business Consulting)
- Interim Managing Director (Business Consulting)
- Marketing Management (Marketing Consulting)
- Marketing Strategy (Marketing Consulting)
- Microsoft
- Non Executive Directorships
- PowerPoint (Microsoft)
- Product Development (Business Consulting)
- Small Business Development (Business Consulting)
Marketing/Advertising/PR
Categories
Skills
- Above The Line
- Affinity Marketing (Marketing)
- B2B
- B2C
- Below The Line
- Branding & Brand Management (Marketing)
- Brochures
- Campaign Analysis (Campaign Management)
- Campaign Evaluation (Campaign Management)
- Campaign Implementation (Campaign Management)
- Charity/Not for Profit (Marketing)
- Copywriting
- Excel (Microsoft)
- External Communications
- Internal Communications
- Media Planning
- Merchandising
- Microsoft
- Outlook (Microsoft)
- Point of Sale Material
- PowerPoint (Microsoft)
- Presentation Delivery
- Presentation Preparation
- Promotions
- Publications
- Retention Marketing (Marketing)
- Slides
- Strategy Development
- Videos
- Word (Microsoft)
Media & Creative
Categories
Skills
- Annual Reports
- Business to Business (Writing)
- Business to Consumer (Writing)
- Children (Writing)
- Copywriting (Writing)
- Creative Writing (Writing)
- CVs (Writing)
- Magazines
- Marketing Copy (Writing)
- Newsletters (Writing)
- Press Releases (Writing)
- Production Management (Printing)
- Promotional Material
- Proposals/RFPs (Writing)
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