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Printer friendly ]Digital Strategist - London, Greater London, UK
I have 9 years digital advertising experience. I can develop strategies across digital advertising, website development, email marketing and mobile. I am passionate about digital.
| Rating: | Unrated (New) |
| Hourly Rate: | £73.89 |
| Available From: | Now | Seller ID: | 249232 |
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CV | 
SkillsCV
I have spent the last 7 years working within the digital arm of Euro RSCG Worldwide – Euro RSCG 4D Digital. I was on the board of Euro RSCG 4D Digital and on the executive board of the EHS Brann Group (Euro RSCG Worldwide direct marketing division). I left as a Managing Partner.
During my 7 years at Euro RSCG 4D Digital my key recent accounts were Barclays, Bayer HealthCare, Barclays Global Investments and bmi. Previously I had also managed Intel, cahoot, Abbey National, COI, NHS, Argos, Polaroid, Department for Transport and Evian.
Accounts managed when working at Euro RSCG 4D Digital
- Abbey National – integrated online advertising and email acquisition
- Argos – online advertising acquisition and brand awareness
- Barclays – email marketing and content projects for online banking
- Barclays Global Investments – website redesign of ishares.net
- Bayer HealthCare – pan-European websites and mobile
- bmi – integrated online advertising, consumer and trade website development, email marketing, booking engine redesign and application development
- cahoot – integrated online advertising and email acquisition
- Department for Transport – integrated online advertising acquisition and brand awareness
- Evian – sponsorship with MSN
- Intel – integrated pan-European advertising, website development and sponsorships (i.e. MTV Awards in Frankfurt, Williams F1)
- NHS – brand awareness advertising targeting young men and women
Specific Projects and Achievements at Euro RSCG 4D Digital
I led the successful pitch to redesign the bmi consumer website. The work won the BIMA Award for best website. After four months, we secured all of the digital business away from other agencies. bmi became Euro RSCG 4D Digital’s second largest client in just one year.
I worked on the successful pitch for the launch of the Department of Transport’s Journey Planning website. After the results of the online brand awareness advertising were revealed, the director at Dynamic Logic said “In all of my experience I have never seen results as good as this.” This resulted in all of the advertising spend being moved to digital.
I have been involved with many award-winning campaigns including:
- D&AD Awards 2005
‘Lovetter.co.uk’ - Polaroid / Digital Typography, In Book
- BIMA Awards 2004
Winner, 'bmi Website' Redesign - bmi
- BIMA Awards 2004
Commendation
'NHS Men's Health Ad Campaign' - NHS Direct
- Cannes CyberLions 2004
Merit, 'Rocket' - NHS Direct
- Government Internet Forum Awards - Best Interactive Campaign 2004
Finalist, 'Men's Health Campaign'- NHS Direct
- Travel Advertising Awards 2004
Shortlisted, Best Internet Advertisement/Campaign - bmi
- IAB Creative Showcase Awards November 2003
1st Runner Up, 'Men's Health Campaign'- NHS Direct
I managed the site redesign work for ishares.net (Barclays Global Investments). The creative, IA and project management team exceeded expectations working on a pretty tough client. This resulted in the Global Marketing Director telling all his agencies that the work represented the best articulation of the new brand design that he has seen.
Employment History
(Mar 2007 & ongoing)
Digital Strategist
London1) My private consulting client projects during 2007 included:
a) needapresent.com: I developed a strategic proposal that included a strategic review of their website and a marketing strategy to drive traffic to the site. This response included: SWOT analysis, competitive review, critique of their current site, best practice website design based on key areas of their website presence that needs to be improved, marketing strategy recommendations including leveraging web 2.0 opportunities: maximising customer engagement and interaction via User Generated Content (UGC), blogging, RSS, leveraging social networking and mobile opportunities.
Note: The new website is yet to be launched.
b) Concep Evolution: I have worked as a digital consultant for this company during the past 7 months and have developed digital marketing strategies for clients such as The Hay Group, Beazley and the Institute of Direct Marketing.
(Dec 2005 to Dec 2006)
Managing Partner
London(Nov 2003 to Nov 2004)
Group Director
Euro RSCG 4D Digital, LondonProfessional Qualifications
Certificate of Direct Marketing (Distinction) – Australian Direct Marketing Association
Education
(Jan 1989 to Dec 1992)
Murdoch University
Bachelor of Commerce: Double Major – Marketing & Management
(Jan 1984 to Dec 1988)
Aquinas College
High School Diploma
Skills and Strengths
A strong motivator
Motivating creative, technical, planning and IA teams is really important to me. I get enthusiastic about producing the best ideas for our clients. I believe this greatly helps motivate all the people I work with.
Gaining trust
I am very good at gaining clients trust and this has consistently led to the development of new projects and increased billings for the majority of clients that I have worked on i.e after 4 months winning a site redesign pitch for bmi we started to manage all of their digital business and became the second largest agency client in a year. I look to continually exceed what my clients expect from an agency. I believe in a strong partnership and developing a relationship with my client that’s based on respect, honesty and mutual trust.
A strategic thinker
I am good at taking complex and lengthy client briefs and turning them into something that the creative teams will get inspired and excited by. This has resulted in gaining the respect of the creatives and planners that I have worked with.
Adaptable and flexible
I have experience across the board – from small to large clients, from local to international, from private sector to government, and I am comfortable with adapting my management style depending on which client I am working with.
Complete, rounded experience
I have worked on many integrated accounts, including Intel, cahoot, Abbey National, Argos, Department for Transport, Barclays, Bayer HealthCare and bmi. I understand the complexities of above the line, PR, DM and media agencies and I am not afraid to fight digitals corner to ensure that we get sufficient weight during an integrated campaign.
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