Job includes revamping and handling all aspects of 200+ page website, including writing directly through bespoke high-end CMS and html: also working on developing new applications such as podcasts, video and audio streaming, etc. Also complete copywriting services (customer newsletter, press ads, etc.).

Achievements here include doubling the visitor numbers in first three months, updating the copy on every page and working with the designer/developer to update the design site-wide, launching online interviews and online course booking, and creating a completely new section of the website.

Writing all internal communications, website, intranet, researching and writing e-newsletter, writing ads, interviewing directors, sales people, etc.

Job included writing:

• all internal and external communications
• press releases
• website text
• intranet text
• creating, researching and writing the monthly website newsletter news
• magazine articles
• brochures
• advertisements for national press
• exhibition material
• direct mail
• writing the entirety of the monthly newsletter and the weekly newsheet.

Also:

• liaising with design agencies and printers.
• managing a team of four.
• liaising with internal colleagues, including web designers, other managers and directors.
Combined with:

Freelance Copywriter and Communications Consultant

Specialties included writing:

• websites
• annual reports
• corporate brochures
• product brochures
• direct mail
• newsletters
• presentations
• speeches
• recruitment advertising.

Job included writing:

• annual report
• brochures
• leaflets
• direct mail
• exhibition material.

And:

• liaising with internal designers and external printers.
• liasing with internal colleagues, managers and directors.

Job included:

• interviewing directors of companies
• writing articles for various London Stock Exchange magazines
• proofreading and liaising with design agencies and printers

Job included writing:

• annual reports
• brochures
• newsletters
• magazine articles
• direct mail
• speeches
• radio ads
• press ads, etc.

Clients included: Royal Sun Alliance, Eagle Star, Royal Ordnance, Meridian Hotels, Mill House Inns, Pearl Assurance, Sedgwick Re, Midland Bank, NatWest Bank, BAII, Mercury, etc.

I was also the lead writer on various editions of the books “Britain’s Top Employers” and “Top Companies of the Future”. These projects included:
• interviewing directors
• writing up interviews as articles for leading companies

Companies interviewed included WH Smith, Axa Sun Life, Sainsbury’s, BAA, Coca Cola, Churchill Insurance, Vanco, Whitbread, Unilever, Nestlé, Maersk, Kimberly-Clark,
Ericsson, GlaxoSmithKline, etc.

Freelance period included direct clients and regular work for a range of advertising agencies, including DMB&B Financial, Grandfield, College Hill, Shandwick, Design In Action, etc.

Job brief was to assist on the relaunch of the Henderson internal newsletter. Job included:

• advising on format
• length
• paper stock
• typeface and design

And:

• writing first two issues.

Employed three days a week on a freelance basis.

Job included writing annual reports, brochures, newsletters, magazine articles, direct mail material, etc. Clients included BT, Skandia Life, Flemings, Leslie & Godwin, Royal Insurance, Wessex Water, etc.

Job included writing brochures for new unit trusts, etc.

Job included writing brochures, newsletters, speeches, etc.