· Clients include Travelex, Nexus Business Media (worldtravelguide.net and Columbus Travel Guides), and TMP Worldwide
· Examples of consultancy provided:
o Scoping of global B2C and B2B opportunity for e-commerce, including development and implementation strategy using a combination of internal and external resources, including creation of new E-commerce function
o Development of new corporate website upon completion of internal strategic review
o Production of global on-line marketing strategy to increase traffic, ultimately leading to increase in on-line revenue
o Origination of new B2B and B2C on-line strategy based around use of integrated vertical search technology
o Creation of new brand identity (following MBO) and supporting marketing strategy, leading to recruitment of key personnel to lead the marketing department
o Divisional Director responsibilities for travel destination portal and department

· Reporting to the CEO, responsible for the marketing for Monster (online job board) and TMP (recruitment advertising agency)
· Development of new brand positioning strategy for both companies in their respective markets
· Implementation of on and off-line marketing and communications strategy to support new positioning, targeting both employers and job seekers, resulting in 400% increase in budget allocation for 2006 for Monster
· Cultural change catalyst, directing focus to strategic business planning to support growth targets of 100% year on year for Monster
· Launch of Monster Employment Index to further establish Monster as a credible partner in the recruitment market, gaining exposure in national, regional media and trade press

· Reporting to the Director of Tourist Services, managing a team of 27
· Creation and implementation of training and development plan for extended department, using both external and internal resources
· Part of change management team, involved in development of new strategic direction for the company
· Responsibilities as for Head of E-Commerce, and as below:
Direct Marketing
· Custodian of the customer experience, ensuring consistency of touch-points and integration of all customer-facing systems (web, call centre, ports) in line with commercial strategy
· Responsible for all direct marketing communications to all target audience segments across all markets, leading to an efficiency increase of 10%
· Implementation of customer acquisition and retention programmes to direct markets uplifting repeat business by 15%
Marketing Services
· Direct and evolve the European marketing and communications strategy using insight from multiple data and research sources
· Responsible for provision of management information on a corporate basis, and the implementation and development of revenue management resulting in £10 million increase in revenues across all routes in year 1.

· Strategic responsibility for the development and implementation of E-Commerce across the organisation - growth of Internet Sales from 3% to 35%.
· Responsible for ensuring business requirements are met in implementation of new systems for Europe for CRM implementation to achieve a net £10 million saving over 4 years.
· Business process re-engineering in line with new systems development, including new in-house data warehouse (achieving annual savings of £750,000)
· Development of Intranet across legacy systems
· Development of synergistic market opportunities with third parties (new annual revenue stream of £1 million)

· Strategic responsibility for development of all key European Markets for all travel (annual turnover of £100 million and a team of 8 people)
· Budget responsibility of £7 million (£5 million UK, £1 million Europe)
· Development and implementation of brand-based and tactical advertising on a national and regional basis
· Development of first transactional Internet site achieving 3% of all bookings in first 6 months
· Definition and development of Long Term Continental Commercial Strategy.
· Launch of tactical Direct Mail activity, working towards integration into Customer Relationship Management programme.
· Management of European loyalty programme achieving an uplift in booking volumes of 15%

· Profit responsible for all travel greater than day-trips within the UK (£70 million turnover, team of 5)
· Definition of long term strategic activity, developing and implementing a Customer Relationship Management programme within the company.
· Development of company database, and extensive tactical programme of activity for Direct Mail, using both internal and external partnerships - 20% initial response rates achieved
· Definition and development of Corporate Internet site, and definition of future requirements for new media/technology.

· Sole responsibility for European Marketing programme, including new product development, exhibitions, conferences, literature, PR, promotions, advertising, pricing and Thermos brand strategy.
· Developed and implemented Marketing Protocols and Brand Manual for all European territories.
· Review of Direct Marketing potential for halo products within Thermos portfolio
· New team structure created and recruited to continue corporate strategy of both market and product focus located in multiple offices around Europe