Imago Communications is a fast-growing exhibitions and conferences organiser, focused on information technology and convergence events for enterprise and industry. As Head of Marketing, I am responsible for the marketing function across Imago’s growing portfolio of exhibitions, controlling a seven-figure budget.

Highlighted Achievements

▪ VoIP for Business 07
Olympia, 21-22 March 2007. The definitive UK business communications event.
5,000+ pre-registered enterprise and industry visitors, 3,000+ attendees. 67 exhibitors, 80 seminars in 5 theatres plus a paid conference. www.voipforbusiness.co.uk
▪ IP’06
Earls Court 2, 17-18 October 2006. The UK IP event for the enterprise technology team. The biggest UK IT event launch in a decade: 6,000+ pre-registered enterprise and industry visitors and 3,000+ attendees. www.ip-06.com
▪ The Wireless Event 2006
Olympia, 23-24 May 2006. The world's biggest wireless broadband show. 5,000+ pre-registered enterprise and industry visitors and 3,000+ attendees. www.thewirelessevent.com
▪ VoIP for Business 06
Olympia, 22-23 March 2006. 3,500+ pre-registered enterprise and industry visitors, 2,200 attendees. www.voipforbusiness.co.uk

Key Responsibilities

▪ Creation and delivery of event marketing plans on target, on time, to budget.
▪ Leadership of internal marketing team, delivering event identity and branding, copywriting, websites, cross-platform visitor promotion (in print and online, direct and through media and industry partners), database development and management, exhibitor and sponsor marketing programmes, registration and badging, event guides, visitor data delivery to exhibitors, visitor and exhibitor research.
▪ Effective working relationships with operations, sales, content producers, finance and management.
▪ Management of suppliers of services including web platform (ASP), email platform, database, registration and badging, design, print, direct mail suppliers, event guide publishers, media partners, industry associations.
▪ Corporate development projects including new database structure, new registration and badging process.

Dec 99 – Jun 01. P&L responsibility for ComputerWire Inc, an online technology research & news company. Country manager responsibility with additional focus on product and business development.
▪ Developed new, integrated Competitive Intelligence service.
▪ Introduced consultative, solution-based sales model.
▪ Raised average new sale value from $2,500 to $25,000.
Head of Development, ComputerWire Ltd, London
Feb 99 – Dec 99. Global responsibility for product and business development.
▪ Developed new medium-term corporate strategic plan. Earned buy-in from management, content and sales teams.
▪ Led market and customer analysis exercise. Redefined core and second-tier markets. Re-focused global sales and marketing activity.
▪ Negotiated channel sales agreements outside core markets: eg for Central Europe with Meta Germany, Munich, Germany.
▪ Negotiated content licensing agreements outside core markets: eg for Asia-Pacific with Strategic Publishing Group, Sydney, Australia.

Developed and directed Special Projects Programme, Jun 97 - Feb 99.
Built stronger relationships with advertisers by creating exclusive partnership opportunities based on original content. Developed a series of custom-built marketing platforms:
▪ Executive Briefings – co-branded research reports. Partners included Baan, Giga Information Group, Hewlett Packard, NCR.
▪ Global Internet 100 Survey – an original survey of internet use by Europe’s largest enterprises. In association with Insead and Novell.
▪ Information Strategy Knowledge Awards – recognizing innovative enterprise knowledge projects. Sponsors included BT, Cognos, Informix, PricewaterhouseCoopers, Unisys.
Managed virtual teams for each project. Team members drawn from editorial, sales, circulation marketing, public relations agencies. Managed client and partner relationships.
Produced £1m+ revenues in first year.
Advertising Director, Information Strategy magazine
Recruited, trained and led advertising sales team, Mar 96 – May 97:
Led sales to agencies and blue-chip technology vendors for launch of magazine in October 1996. Advertisers included Andersen Consulting, Baan, British Telecom, Compaq, Digital, GEIS, Hewlett-Packard, IBM, Informix, Microsoft, NCR, Netscape, Novell, Oracle, Silicon Graphics, Tandem, Unisys.
Grew revenue to £1m+ annually.
Product Development Manager, Information Strategy Magazine
Developed new magazine concept, Jan 95 – Feb 96:
▪ Led market and reader research.
▪ Refined content mission and recruited editorial staff.
▪ Developed circulation strategy and marketing plan.
▪ Tested and refined advertising sales proposition.
▪ Refined brand identity.
▪ Produced dummy and pilot issues for market testing.
Magazine launch approved by The Economist Group board.

Created business-focused European technology magazine:
▪ Analysed European business and technology publishing market.
▪ Identified reader need for a business magazine focused on enterprise technology.
▪ Developed concept: editorial mission, circulation strategy, advertising proposition.
▪ Wrote business plan: marketed project to major business and publishing companies.
Successfully sold project to The Economist Group.

Managed accounts in territory covering France, Belgium and Switzerland. Sold advertising packages to European telecomms and datacomms clients and agencies.

Managed sales on launch of pan-European business magazine. Sold launch advertising packages to international telecomms and technology clients and agencies.

Led advertising and sponsorship sales from launch of UK business-to-business wireless technology magazine. Sales Manager, Mobile & Cellular Exhibition - NEC Birmingham England, September 1989.

Completed sales and negotiation training. Sold advertising space in market leading weekly