As content director, I am responsible for all reviews, features and festival coverage on the Eye For Film website, as well as for producing the front page editorial. I commission material from my team of writers and also track down potential features myself. I ensure that all major new film releases receive appropriate coverage every week and I edit reviews and features as they come in. I negotiate with PRs and creative artists at all levels of the film industry. I also negotiate with cinemas worldwide to obtain access to press screenings and festivals. I have been responsible for co-ordinating coverage of several major film festivals.

In this role I am responsible for researching and writing celebrity profiles. These include profiles of individuals famous in the film, television and music industries and also in politics. Recently it has expanded to cover bands. Some feature writing is also involved.

In this role I produce keyword based articles for assorted clients. These have a variety of themes, but real estate, home businesses and marketing are the most popular. The aim is to produce work which is fluent and easy to read but which will also make a good impression on search engines.

In this role I was responsible for writing a series of articles about tropical fish and aquarium keeping. These were aimed at the general public and were published on the web. The aim was for them to be comprehensive and informative but to remain accessible and fun to read.

I designed and wrote the bestselling Writing for Business course, aimed at giving small business owners the writing skills they need to manage their business communications. As it turned out, the course was also used to train staff by larger corporations. I provided tutoring support for the course for two years, and I still receive royalties from it.

As one of Incarnadine's three managing directors, I was personally responsible for all business communications and publicity material. This included website design and coding, production of web content, and design and production of promotional leaflets. I located suppliers and managed sales communications. I wrote product descriptions and provided product names.