CV

Curriculum Vitae
EDUCATION
1989 – ‘94 Edinburgh University
Politics MA (Hons) [2:1]
1982- ‘88 High School of Dundee
Six Higher Grades (English, [A], History [A], Biology [A], French [B], Music [B], German [C])
Ten O-grades

EMPLOYMENT

April 2004 – present self-employed
Projects (one-off and ongoing) include
 Client – Hitachi Data Systems – editing and copychecking marketing and sales material for US offices
 Client – SBR Europe - working as part of team, headhunting alumni of the Southwestern student sales and management programme and making placements with clients across all sectors.
 Client – SBR Consulting – delivering sales training to clients across a variety of sectors.
 Client – Healthcom Partners – working as part of the Healthcom team, on behalf of their client Bausch and Lomb. Regular work includes writing website copy, newsletter copy and magazine features for ophthalmologic sector.
 Client – GSK – amendment and abbreviation of learning and development documentation (one-off project).

April 2002 – April 2004 group PR manager, Wates Group (construction and development company)
Job description
 Media relations – managing and implementing Wates Group media relations at sector-specific and corporate communications level and devising strategy for Wates Group media relations.
 Internal communications – created, managed and implemented internal communications programmes for relocation and rebranding projects.
 Copywriting/feature writing – production of copy and features on all construction-related topics (e.g. lab design, retail and interior fit-out, sustainability, environmental issues, IT strategy, project management, value creation, social housing, CSR).
 Crisis management – instigated and implemented crisis communications project. Representation on wider operational crisis management team. Issues and crisis communications also undertaken on regular basis.
 Rebranding project – key member of team involved in Wates Group rebranding at creative and implementation stages.
 Website management – project management of Wates’ website refresh.
 Event management – led team organising nationwide company roadshows. Involved in production of presentation, event planning, liaison with all internal parties and external suppliers and running events themselves.
 Publication production – project management of internal and external company publications, e.g. in-house company magazine, annual report and accounts and corporate literature.
 Management responsibilities – management of both in-house team and external agencies (e.g. PR, web design, internal communications consultancies) and budgetary responsibility.


May 2000 – April 2002 senior account manager, VLP (PR consultancy)
Aug 1998 – May 2000 account manager, VLP
Job description
 Overseeing the running of client accounts, on both project and retained basis, and involvement in strategic planning.
 Media relations, copywriting, print production, newsletter writing, event management and general client liaison. (Clients include private hotel group, IT-related companies, law firm, consulting and professional services companies, online advertising exchange, call centre and business services group, utility company, TV sales and rental group and local governmental organisation, facilities management consultancy).
 Involvement in production of new business proposals and pitch presentations.
 Management of accounts themselves including budgeting, allocation of personnel time, evaluation and running meetings.
 ‘Extra-curricular’ involvement in Frontline (part of the PRCA, for account director level and below) including significant involvement in PRCA/Frontline awards working group, Mardi Gras ball working group and Frontline marketing group.

April ‘97 – Aug ’98 PR and events executive, NABS (the charity for the marketing communications industry)
Job description
 Media relations with marketing press.
 Producing and writing charity literature, such as informative leaflets, the annual report and general publicity material.
 Organising fundraising events - events include the NABS Rugby Sevens (the charity’s second biggest event, raising £37,000, with forty rugby teams from the marketing communications industry), NABS Six-a-side Cricket (cricket tournament with sixteen teams taking part, raising over £9000), the Brain Game (black-tie dinner and ‘quiz’, raising over £25,000).
 Event organisation also included liaison with individuals from the advertising and marketing industry who sat on event committees, overseeing all logistics of events, finding sponsorship, organisation of all publicity and marketing.

Nov ‘96 – April ’97 PR work experience, VLP

Oct ‘94 – Nov ’96 Field manager, The Southwestern Company, (sales and management)
Job description
 From the months of July to September, direct sales (selling children’s books door-to-door) in the USA and management of student teams working out there.
 From the months of October to June, recruitment and training of students for the following summer’s work programme in the USA.

PERSONAL DETAILS
Date of birth: 8th July, 1970
Marital status: married, two children
Driving licence: full, clean

INTERESTS
Chair of local National Childbirth Trust committee, gardening, interior decoration, reading, cooking, ski-ing, tennis

OTHER ACHIEVEMENTS/QUALIFICATIONS
Ran the London Marathon 2000
PADI qualified diver
References upon request