CV

Global brand marketing professional with substantial results and experience through the entire brand management and communication process.
Established new communications teams and extensive marketing strategies at various international companies such as adidas, speedo and steilmann.
Proficient at all phases of brand management, from the development of
new segments and the maintenance of established brands to the re-launch of existing brands.

Work History:
Vice President of Marketing Speedo International, UK 09.2005 – 31.10.2006
− Initiated process of global brand management aligning market budgets with central strategy in a complex organisation. Developed comprehensive brand guidelines outlining a marketing development and approval process.
− Reviewed and consolidated agency supplier base for advertising, PR, digital media/e-commerce and catalogue production.
− Restructured central marketing department encompassing; Retail, Communications, Consumer Insight, Sports Marketing and Sponsorship.
− Initiated and delivered the first global brand campaign in 10 years. Project director and marketing director for Beijing 2008 Olympics project.
− Delivered two budget cycles (ca. ₤9Million each) and one three year strategic business plan.

Regional Strategic Planner Saatchi & Saatchi GmbH, Germany 03.2003 – 08.2005
− Guided the establishment and implementation of portfolio strategy (from consumer research to packaging implementation) for $1Billion P&G brand across the CEEMEA region.
− Strategic consultation on Western European portfolio expansion strategy in new consumer segment (child body care).
− Pampers was rewarded in 2005 with the Harvey Goldstein award for sustained and excellent business results enabled by best in class strategic thinking and Golden Effie for sub-brand launch in Russia.

Group Head of Trade Marketing Klaus Steilmann GmbH & Co. KG, Germany 09.2001 – 09.2002
− Restructured group marketing department (from 11 to 6 staff members) and managed €8M integrated marketing budget.
− Developed a comprehensive new Corporate Identity (CI).
− Developed and ran trade marketing projects as private label supplier to mix of retail types.
− Implemented a monthly controlling system for marketing related expenses, which enabled greater flexibility, transparency and cost savings.

Brand and Communications Analyst frogdesign GmbH, Germany 07.2000 - 08.2001
− Developed complete brand positioning strategies Kirch New Media’s online portal launch and Home Shopping Europe’s corporate re-launch.
− Specified brand identity strategy, digital-media user interface strategies and concepts for VOIP-conferencing start-up called “gloocorp”.
− Turned around €400k Heidelberger Druckmaschinen IT corporate identity project by providing clear project objectives, establishing a project life cycle and generating a design framework with designers.

Senior Consultant pixelpark AG, Germany 06.1999 - 06.2000
− Provided high-level e-business strategic support to senior level client contacts. Ran client and internal workshops for strategy development.
− Developed a concept and detailed project plan for the co-development of a web-based tool for managing licensee relationships for Calvin Klein.
− Lead teams to the in budget, on time launches of Lucent Centre of Excellence website, Fresenius HemoCare corporate site and the D2-Serviceworld community website.
− “Interactive environments” support for the Centre of Excellence architectural team including the arrangement of a visit to the MIT medialab for concept scouting.

International Communication Manager adidas AG, Germany 06.1996 - 05.1999
− Established long term strategy for the communication of functional apparel innovations as first communications manager for this segment. Developed 3 person communications team over three years.
− Re-launch of adidas equipment, developed and launched "clima-" fabric concept and developed complete POS package for the European launch of the NY Yankees apparel license. Worked closely with R&D team to develop world’s first full body swimsuit.
− Implemented the revised CI across all packaging and product collateral applications (including materials sourcing and quality control). Integrated product collateral into the range management system database.
− Directly managed apparel and accessories collateral budget which grew from DM180k to DM780k over a three year period.

Strategic Planner Hunt Lascaris TBWA (Ltd), South Africa 10.1995 - 02.1996
− Provided communications strategy support for wide range of consumer products and services including financial services, snack foods, software etc.
− Supported the development of Microsoft software launch strategies.
− Developed new approach for the integration of geographical data with traditional quantitative and qualitative research for the national lottery pitch.

Strategic Planner Lindsay Smithers/FCB (Ltd), South Africa 03.1993 - 09.1995
− Conceived and developed strategy for and successfully launched the first direct marketing driven cinema complex for film buffs (8 ½ Cult Cinema Club).
− Provided communications strategy support for wide range of consumer products and services including snack foods, cinema, national railways and freight.
− Lead research into and delivered national radio interviews on the challenges of inter-cultural creativity.