• Created a breast cancer awareness campaign for a Primary Care Trust, aimed at white British and Bangladeshi women aged 50-70

• Development of Stakeholder mapping and internal systems for engagement and evaluation
• Presented to the Rt Hon Jacqui Smith on the impact that the stakeholder database has on building relationships across the different business units within the Home Office

• Media relations work for varoius clients, including a major press launch connected with the Olympics

Responsible for the reactive and proactive communications and community affairs for 200 restaurants, which included:

•Managing the communications priorities for 200 restaurants
•Acting as an official spokesperson for regional media enquiries
•Creating and presenting a regional profile for McDonald’s with the regional media
•Stakeholder mapping and developing a communications strategy which targeted MPs, councillors journalists and community groups
•Providing press, publicity and local community management for regional events
•Training and developing members of the Operations hierarchy in order to build community relationships and to convey key messages regarding the brand’s corporate social responsibility. This messages focused on people, food, the environment and community involvement
•Acting as a broker between community organisations, educational bodies and restaurants
•Giving counsel to franchisees in order to develop and enhance their community relationships
•Developing a brand ambassador programme to engage internal staff and franchisees in communicating McDonald’s story of change
•Developing Internal communication tools for restaurant staff and the operations hierarchy
•Management of PR agency
•Extensive issues management e.g. ‘Supersize Me’, ‘Jamie Oliver’s School Dinners’, employment and obesity
•Speaking in public forums on behalf of the brand
•Management of the Marketing & Corporate Affairs Senior Secretary
•Management of Communications budget

The focus of this role was to develop stakeholder links and media contacts specifically in the Black and Asian community. Responsible for devising and implementing the in-house public relations campaign, which included:

•Press Conferences –Management of conferences including drafting speeches, press invites, producing press packs and arranging photography
•Corporate newsletter – Editor of bi-monthly newsletter, which was distributed to 2,000 outlets across the UK
•Media relations – Responsible for establishing and building relationships with key journalists
•Press releases – Write and sell- in all press releases targeting diverse audiences covering national, regional and ethnic press
•Advertorials – Extensive experience of writing and designing advertorials
•Virtual press office – Responsible for updating the site with new content and presenting ideas to constantly improve its function
•Media calls – First port of call for all media enquiries
•Evaluation – Regular evaluation of work using equivalent media spends
•Event Management – Extensive experience of project managing events from exhibitions to football matches. This includes managing sponsorship contracts, negotiations, personnel and PR related activity
•Internal Communications- Project manager for the intranet and consultant on internal communication development