Herrington & Carmichael are a leading firm of solicitors in the Thames Valley with 4 offices, over 25 fee earners and more than 80 staff, offering legal services to private and commercial clients.
Responsibilities and Achievements
To create and execute the practice’s marketing strategy.
Major Achievements
 Fundamental brand and marketing audit leading to new logo and brand campaign
 Development of brand attributes across all marketing media
 Implement a strategic focused commercial client marketing campaign
 Redeveloped and launch of website

Hitachi is a leading global company and offers a wide range of products including digital consumer rolling contract) products, air-conditioning & refrigeration, data storage, rail, power, auto and construction machinery.
Responsibilities and Achievements
To manage the Web Branding Campaigns within Europe. To develop and manage the Web Governance Policy across Hitachi Group Companies in Europe. To manage and develop group intranet site.
Major Achievements
 Launch of Four major European and Country portal web sites
 Launch of 20+ European and Country “door” web sites
 Management of European wide intranet for circa 5,300 employees

SEEDA (South East England Development Agency) are a regional development agency funded by central government (£150m 2003/4) with 250 employees.
Responsibilities and Achievements
Development of a communication programme (£250k budget) together with six Learning and Skills Councils, encouraging young people to take-up vocational training. This was via an integrated campaign including innovative use of sms, email and web

Authors and vendors of software supply chain solutions. ($300m t/o - 1,100 employees)
Responsibilities
Creation and execution of pan-European communication strategies including internal, end user and partners, PR, events, advertising and joint partner marketing.
Major Achievements
 Creation and execution of Alliance Partner communication strategy (e-shots and intranet)
 Creation and execution of end user communication strategy (e-shot newsletters)
 Creation and execution of an European intranet site

Authors and vendors of e-based software solutions to UK local authorities. (£8m t/o - 90 employees)
Responsibilities
Creation and execution of marketing strategies. Management of 3 staff and a £350k budget.
Major Achievements
 Creation of a corporate web site and an increase (month on month) hit rate of 65%

Authors and vendors of enterprise software solutions. ($350m t/o - 800 employees)
Responsibilities
Creation and execution of corporate marketing strategies in UK and Ireland. Oversee the marketing activities in mainland Europe subsidiaries.
Major Achievements
 Increase in leads generated at major shows by 45

Network Associates are authors and vendors of software solutions. ($900m – 2,500 employees)
Responsibilities
Creation and execution of distribution marketing strategies in UK and Ireland.
Major Achievements
 First national press advertising campaign with retail partners for anti-virus products

Authors and vendors of support desk automation solutions. . (£10m t/o - 50 employees)
Responsibilities
Creation and execution of marketing strategies. Management of 4 staff and a £500k budget.
Major Achievements
 Increase product enquiries by 118% in 9 months

Manufacturer and vendor of plotters, printers and digitizers.
Responsibilities
Creation and execution of marketing strategies. Management of 5 staff, plus management of marketing activities in Spain, France, Ireland, Italy and the Benelux.
Major Achievements
 Successful introduction of a new product gaining 43% market in first year
 Successful introduction of a new advertising/direct mail strategy; enquiries up 27%